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Fri, Feb 20, 2009

Aero-TV Checks Out Some Airshow Perspectives With Announcer Ric Peterson

It's The Airshow Announcer That Sets The Tone For An Entire Airshow

Quick... name one of the most visible (if not audible) members of the average airshow. The pilots? The Volunteers? The Concessioners? Well, how about the Announcer? Without stirring and rapid-fire narrative, even the most exciting airshow can fall flat on its posterior...

So, its up to folks like the ever-so-bashful (NOT) Ric Peterson to make sure that airshow attendees are informed, educated and entertained with solid knowledge and narratives befitting the exciting world of airshow flying. ANN chatted up one of the more intriguing members of the airshow announcing community, a guy whose "day job" consists of his being a radio and television on-air talent in Montreal, Canada...but whose passion brings him to airshows all over North America.

Ric brings tremendous presence to the craft of airshow narration... with 29 years ground experience as a broadcaster, 25 years as an Air Show Announcer at over 100 events, and experience as the host and writer for several television documentaries on the history of aviation. Ric has also served as a Track Announcer Formula 1 Grand Prix du Canada and a Track Announcer for Molson Indy Montreal and Canadian NASCAR events.

The business needs this kind of expertise at each and every show. ICAS tells us that Airshows draw large numbers of demographically attractive spectators - a well-educated, affluent group of men, women and children of all ages. More than 70 percent of the audience at an air show has had some college education. Three quarters report household income of $35,000 or more. The average spectator is just under 39 years of age, but more than 53 percent of spectators are between 30 and 50.

ICAS notes that Airshows offer a consistently and historically safe environment for millions of spectators each year. Since current rules were implemented nearly 50 years ago, there has not been a single spectator fatality at a North American show – an enviable safety record for any business.

Let's Get The Straight Skinny On Airshow Announcing With Ric Peterson and Aero-TV!

FMI: www.airshows.aero/OrgProfile/2152, www.icashq.org, www.nwcas.org/2009peterson.htm, www.aero-tv.net, www.youtube.com/aerotvnetwork, http://twitter.com/AeroNews

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