Sat, Oct 11, 2003
Offerings of Name-Brand Treats to Increase
Delta Air Lines has new options for high-quality branded foods,
available for purchase on select flights. Delta is implementing its
program by teaming up with the leading fast-casual restaurant in
the Southeast, Atlanta Bread Company(R), and caterer Gate Gourmet
International. In flight menus also include snack favorites from
Nabisco(R), Frito Lay(TM), DEAN & DELUCA and M&M
Mars(R).
Food is available for purchase in
coach class on 44 Delta flights. By March 2004, Delta expects to
have food available for purchase on all flights that offer meals in
coach within the continental United States.
"Our customer research has shown that the most important
attribute in food programs is the meal quality," said Sharon
Wibben, senior vice president of In-Flight Service at Delta. "We
are committed to giving our customers convenient options for
restaurant quality food and name brand snacks."
Delta is implementing its food sales program following
successful testing, which began on select flights in mid-July. More
than two-thirds of passengers surveyed rated the food "very good or
excellent," and more than 60 percent indicated they were "very
likely or likely" to purchase the products on future flights. Delta
will continue to evaluate customer satisfaction and refine food
options and sales procedures, as needed.
They're not making you pay for a meal you don't want.
From fruit plates to brownie buttercup cheesecake, Delta's menu
will include a variety of food options to satisfy most dietary
preferences. Prices range from $2 to $10 for items. Atlanta Bread
Company menus include exclusive a la carte items such as the turkey
jack bagel with shaved roasted turkey, pepper jack cheese and cream
cheese; and the Tuscan trio sandwich. Other menu items include the
breakfast panini with shaved smoked turkey and cheddar cheese;
market veggie chopped salad; and challah twist turkey Sandwich.
You don't need exact change, either:
Delta says it "...leads the industry in offering customers both
credit card and cash options for purchasing products in flight.
Using hand-held cash management technology, Delta makes receipts
available to customers for their onboard purchases." Delta is
evaluating other options for providing customers services and
choices they value, including food sales in the gatehouse area and
in Crown Room Clubs.
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