Brings Strong Background In Channel and Product Sales

Avidyne Corporation announced Tuesday that Robbin L. "Rob" Higby has joined the avionics manufacturer as vice president of sales and marketing. In his new role, Higby will oversee growth of the company’s global sales and marketing organizations, and will be responsible for expanding Avidyne’s relationships with core OEM partners, as well as its global network of distributors and dealers who deliver the company’s avionics solutions to pilots worldwide.

An experienced technology sales and marketing professional, Higby brings more than a decade of leadership experience to Avidyne. Most recently, he ran EqualLogic, Inc.’s Channel Sales organization, where his role was pivotal in defining and rolling out the firm’s highly regarded Channel Sales model for technology resellers across the globe.

EqualLogic was purchased by Dell on January 29 of this year for $1.4 billion, the largest cash transaction of any venture-backed technology company. Prior to his position in Channel Sales, he served as Director of Product Marketing at EqualLogic.

"Rob combines an exceptional grasp of high-end technology with a demonstrated record of success in product and solution marketing. His experience in leading EqualLogic’s well known Channel Sales organization, coupled with his strong product marketing background, will be invaluable in defining, positioning, and marketing Avidyne’s diverse avionics products in a highly competitive environment. We’re pleased to welcome him to Avidyne and the business aviation community," said Dan Schwinn, Chief Executive Officer of Avidyne.

Prior to EqualLogic, Higby held various leadership roles at EMC Corporation in Hopkinton, MA, including General Manager of the Express Solutions Program, EMC’s portfolio of channel focused small and medium business offerings. Before joining EMC, Higby was a venture capitalist and investment banker, most notably at Whitney & Co., where he co-founded the firm’s technology investment practice. He is a graduate of Duke University in Durham, NC and holds a Masters of Business Administration (MBA) from the Massachusetts Institute of Technology’s Sloan School of Management.

FMI: www.avidyne.com