Tue, Aug 26, 2008
Will Continue Flying Team USA Through 2012
Will America's Best be forced to Buy-On-Board? United Airlines
announced this week its plan to renew its sponsorship agreement
with the US Olympic Committee through 2012, extending its 30-year
partnership. As a result, United will remain the official airline
sponsor of the US Olympic and Paralympic Teams, flying the athletes
to Vancouver in 2010 and London in 2012.
"At United, we are proud to fly America's Olympic and Paralympic
Teams and the many athletes who are pursuing their lifelong
dreams," says Dennis Cary, senior vice president - Marketing. "Our
sponsorship of the US Olympic Committee gives us an association
with a partner that embodies many of the same qualities to which we
aspire -- all on a global stage."
United provides air travel for America's Olympians and
Paralympians, hopefuls, coaches, trainers and administrators to
training events, national and international competitions, as well
as to the world's biggest sporting events throughout the year.
United also recently unveiled new television commercials during the
Opening Ceremony and throughout the Beijing 2008 Olympic Games.
"We greatly value United's ongoing commitment to helping
America's Olympic and Paralympic athletes," said US Olympic
Committee Chief Marketing Officer Rick Burton. "National and
international travel for the purpose of training and competition is
essential to the development of athletes who ultimately represent
our country at the Games, and we appreciate all that United does to
make this possible."
And besides... in order to maintain their competitive edge,
Olympic athletes probably shouldn't be eating things like
complimentary inflight meals and snacks,
anyway...
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