Thu, Feb 12, 2009
Tongue-In-Cheek Campaign Touts Efficiency Over Jets
After being pummeled for the past four months on the sales
balance sheet, and in the court of public opinion, manufacturers of
business aircraft are going on the offensive against accusations
their products represent corporate largesse.
On the heels of
Cessna's very public appeal for corporate executives to
stand their ground against uninformed protests, on
Wednesday rival Hawker Beechcraft took a more light-hearted
approach... noting its King Air 350 turboprop is much more
efficient than a business jet for most trips.
"If
the three Detroit CEOs had arrived in
Washington in the Beechcraft King Air 350, they might
have received a warmer reception from their legislative hosts,"
Hawker Beech notes in its latest advertising campaign, addressing
the recent political and media frenzy surrounding business aviation
with what the company believes is a quite sensible alternative --
the King Air 350, billed by HBC as "the world's greenest and highly
efficient aircraft.
"In comparison to the Gulfstream one of the CEOs was spotted in,
the King Air 350 would have arrived in DC roughly 15 minutes later,
yet saved approximately 220 gallons of fuel and thousands of
dollars in operating costs," the company notes.
"We are having a little fun with the Detroit CEOs in this
advertisement," said Charles Mayer, vice president of Marketing.
"More importantly, this is an opportunity to show a sensible way
for this type of business travel and the value of the aircraft
manufacturing industry. Our industry not only offers valuable
business tools that dramatically increase efficiency, it also
contributes $150 billion annually to the U.S. economy and employs
more than one million Americans."
Hawker Beech notes that with best-in-class fuel efficiency and a
lower operating cost per seat-mile than any light jet, the King Air
350 is one of the greenest aircraft in the sky. It also boasts the
largest cabin in its category.
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