What do you do when your little airline is targeted for hostile
takeover in an all-stock deal? Why, reinvent yourself as a low-cost
carrier. Of course.
That's exactly what Atlantic Coast Air has done in renaming
itself Independence Air (no hint about the company's attitude
regarding the takeover, eh?). Set to launch from Dulles Airport to
50 destinations next year, Independence claims it's entered
agreements for 112 aircraft, including 25 Airbus aircraft -- a mix
of A320s and A319s. The rest will be made up of regional jets,
including the CRJ-200.
"We are very excited that Independence Air at Washington Dulles
will create America's largest low-fare hub in terms of total
departures - in the fifth largest air travel market in the US,"
said Atlantic Coast Chairman and CEO Kerry Skeen. "We remain
solidly convinced that by using the right aircraft sized for the
right markets, Independence Air will take its place as the natural
next step in the evolution of the highly successful low-fare
The company's website has already proven quite a hit among
internet fare-hunters. Skeen said the company has been amazed by
the strong response from the public to the newly launched Web site.
"We believe that our low-fare strategy - once it is fully
implemented - will satisfy that demand with a product that people
are really going to love."