AirAsia Rebrands As 'Vanilla Air' | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Most Recent Daily Episodes

Episode Date

Airborne-Monday

Airborne-Tuesday

Airborne-Wednesday Airborne-Thursday

Airborne-Friday

Airborne On YouTube

Airborne-Unlimited-04.29.24

Airborne-NextGen-04.30.24

Airborne-Unlimited-05.01.24 Airborne-AffordableFlyers--05.02.24

Airborne-Unlimited-05.03.24

Wed, Aug 21, 2013

AirAsia Rebrands As 'Vanilla Air'

Airline President Says 'Everyone' Loves Vanilla

AirAsia, the low-cost option offered by All Nippon Airways (ANA), has rebranded as Vanilla Air after over 200 new names were considered for the airline.

The U.K. newspaper The Telegraph reports that airline president Tomonori Ishii said during a news conference in Tokyo that the name is "very cute." "We chose vanilla as our brand name because it is popular and loved by everyone in the world," he said to reporters.

The airline will begin operations under its new name and livery in late December flying two airplanes leased from ANA. The target market is people travelling to holiday resorts in Asia.

When the airline was established as a joint venture of ANA and Malaysia-based Air Asia, it was AirAsia Japan.  After being purchased outright by ANA, the name change was deemed necessary.

Of course, 'vanilla' carries a different connotation in the U.S. and some other western countries ... one that conjures an image of 'bland' or 'ordinary.' That may not be of much consequence, however, given that the airline apparently will be operating exclusively in Asia.

FMI: www.ana.co.jp/asw/wws/us/e

Advertisement

More News

ANN's Daily Aero-Term (05.01.24): Say Altitude

Say Altitude Used by ATC to ascertain an aircraft's specific altitude/flight level. When the aircraft is climbing or descending, the pilot should state the indicated altitude round>[...]

ANN's Daily Aero-Linx (05.01.24)

Aero Linx: European Air Law Association (EALA) EALA was established in 1988 with the aim to promote the study of European air law and to provide an open forum for those with an int>[...]

Classic Aero-TV: Korean War Hero Twice Reborn

From 2023 (YouTube Version): The Life, Death, Life, Death, and Life of a Glorious Warbird In 1981, business-owner Jim Tobul and his father purchased a Chance-Vought F4U Corsair. Mo>[...]

Airborne 04.29.24: EAA B-25 Rides, Textron 2024, G700 Deliveries

Also: USCG Retires MH-65 Dolphins, Irish Aviation Authority, NATCA Warns FAA, Diamond DA42 AD This summer, history enthusiasts will have a unique opportunity to experience World Wa>[...]

Airborne Affordable Flyers 05.02.24: Bobby Bailey, SPRG Report Cards, Skydive!

Also: WACO Kitchen Bails, French SportPlane Mfr to FL, Dynon-Advance Flight Systems, Innovation Preview Bobby Bailey, a bit of a fixture in sport aviation circles for his work with>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2024 Web Development & Design by Pauli Systems, LC