Hawker Beechcraft Fires Back At Media, Politicians On Bizjets | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Recent Daily Episodes

Episode Date

Monday

Tuesday

Wednesday

Thursday

Friday

Airborne On ANN

Airborne 05.04.15

Airborne 05.05.15

Airborne 05.06.15

Airborne 04.30.15

Airborne 05.01.15

Airborne Hi-Def On YouTube

Airborne 05.04.15

Airborne 05.05.15

Airborne 05.06.15

Airborne 04.30.15

Airborne 05.01.15

Fri, Feb 20, 2009

Hawker Beechcraft Fires Back At Media, Politicians On Bizjets

Emboldened Planemaker Goes On The Offensive

Many of America's most successful companies are under fire for owning business aircraft. Despite a massive outcry from an arguably misinformed public, those execs still need to fly... and Hawker Beechcraft Corporation says it's here to help.

After initially taking a light-hearted approach in regards to the furor against corporate aircraft, Hawker Beech goes on the offensive in its latest advertising campaign. The company says it plans to reach out to corporations who are under intense pressure to divest their business aircraft.

"Many in the media and some politicians have misrepresented business aircraft as a symbol of excess instead of an increasingly necessary business tool," said Charles Mayer, vice president of Marketing at HBC. "This negative stereotype is damaging the ability of American corporations to compete globally and, at the same time, jeopardizing thousands of American aviation jobs."

"Frankly, we are puzzled by this approach given the importance of aviation to the American economy," Mayer added. "It not only represents more than 5.5 percent of total GDP, but is an industry that America dominates globally. It is time to embrace our strongest industries, not destroy them."

In the first of a series of advertisements, HBC pens an open letter to Starbucks sharing support for the company's business aircraft needs via the headline, "Dear Starbucks, You Still Need To Fly. We're Here To Help."

As ANN reported, Starbucks put its brand-new Gulfstream G550 up for sale last month, after flying less than 20 cycles on the aircraft.

"Starbucks is a uniquely American success story with thousands of locations in more than 40 countries," Mayer said. "Like most successful corporations, Starbucks relies on business aircraft to manage and grow its business worldwide. We are here to help them fly even more efficiently than before by showing them how to right-size their flight department."

Mayer points to the Hawker 4000... which, like larger and much costlier aircraft, is ideally suited to intercontinental flights. With its industry-first composite construction that is lighter and stronger than aluminum, and its ability to carry eight passengers in stand-up, stretch-out comfort, the Hawker 4000 does most of what many corporations' bigger jets do, but at half the price.

"By right-sizing their fleet to the revolutionary Hawker 4000, Starbucks would give up almost nothing in capability, but gain a dramatic increase in efficiency -- something the media, politicians and even their shareholders will appreciate," Mayer said.

HBC's advertising campaign went public on Thursday, in national business publications including the Wall Street Journal, Investors Business Daily, Financial Times and others.

FMI: www.hawkerbeechcraft.com

Advertisement

More News

AeroSports Update: Protect Your Aircraft From Theft

The Recent Alleged Theft Of A GA Airplane Should Remind Us To Use Adequate Antitheft Protection After the tragic event known as 9-11, safety precautions were placed in effect aroun>[...]

Airborne 05.05.15: UAV Vandalism, Ryanair Ripped Off, B-1 Upgrades

Also: United CEO Pay Raise, Aero-Calendar, Space Video Game, Frequent Flier Letdowns, Billion Dollar Cargo Suit, Honeywell/737MAX Indiscriminate use of small UAVs has posed a probl>[...]

Airborne 05.04.15: NBAA Acts On E Hampton, NASA's Messenger, Another 'Carplane?'

Also: Dreamliner AD, K-MAX, Building B737NGs, USAF In Nepal, Airbus Training Ctr, FAA SAFO According to the NBAA, town officials are poised to implement a set of noise and access r>[...]

Airborne 05.05.15: UAV Vandalism, Ryanair Ripped Off, B-1 Upgrades

Also: United CEO Pay Raise, Aero-Calendar, Space Video Game, Frequent Flier Letdowns, Billion Dollar Cargo Suit, Honeywell/737MAX Indiscriminate use of small UAVs has posed a probl>[...]

Continental Motors To Purchase Assets From Danbury

Acquires The Titan Brand Of Engines And Parts Continental Motors Group has entered into an agreement with Danbury Aerospace to purchase essentially all of the assets associated wit>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2015 Web Development & Design by Pauli Systems, LC