Sun, May 25, 2003
You Sponsor Us, We Sponsor You.
What goes around comes around. Discovery Wings
Channel is now a sponsor of the BE A PILOT program. “As the
premiere destination for aviation enthusiasts, Discovery Wings
Channel is delighted to help support BE A PILOT’s effort to
introduce more Americans and Canadians to personal involvement in
the exciting world of aviation,” said David Karp, senior vice
president and general manager of Discovery Wings Channel.
“Our programming covers all facets of powered flight, from
classic biplanes to high-tech experimental aircraft, while also
focusing on the personal journey of flight. We’re thrilled to
help future pilots find their wings, and our association with BE A
PILOT is a great way to show our ongoing support of the aviation
community.”
Of special interest to the flight training
community is a new Discovery Wings Channel program, "Learning To
Fly." The 13-part series, produced by EAA and the National
Association of Flight Instructors (NAFI), follows a real student
and CFI through the many challenges and achievements of earning a
pilot license.
Having premiered on Discovery Wings Channel on April 28, the
series will air again at 9:00 p.m. ET on May 11 and 25, June 8, 15,
22 and 29. “It’s truly remarkable to have someone like
Discovery Wings Channel sponsoring BE A PILOT,” said BE A
PILOT president and CEO Drew Steketee. “It reflects
Discovery’s commitment to aviation. I believe it reflects
well on the effectiveness and importance of what BE A PILOT is
doing for the General Aviation community. And I hope other
companies in aviation that should be sponsoring BE A PILOT will
take notice.”
Big Viewer Response
Discovery Networks has long been a major outlet
for BE A PILOT’s extensive learn-to-fly messages on national
cable TV. Some of BE A PILOT’s greatest consumer response has
come from advertising on Discovery Wings Channel and on Discovery
Channel and TLC program favorites such as DISCOVERY SUNDAY and
JUNKYARD WARS, respectively.
New learn-to-fly ads will air on Discovery Wings Channel,
Discovery Channel and The Science Channel, among eight cable
networks carrying BE A PILOT commercials this year. More than 700
BE A PILOT messages will air across these Discovery Networks this
season. BE A PILOT advertising will appear during breaks within
such Discovery Wings Channel programs as WINGS AT WORK, WINGS AT
WAR, DESTINATION SPACE and the network’s year-long
celebration of the 100th anniversary of powered flight, CENTENNIAL
OF FLIGHT. Among all cable outlets, Discovery Wings Channel is
currently producing the most viewer requests for BE A PILOT’s
free Introductory Flight Certificate. (The certificate entitles
consumers to a low-cost ($49) first flying lesson at one of 1,944
participating flight schools in the U.S. and Canada.)
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