Thu, Jun 26, 2008
Just In Time For OSH!
Those of you flying Delta Air Lines to AirVenture this year can
get a head start on an Oshkosh tradition. The Atlanta-based carrier
partnered with Wisconsin's Jacob Leinenkugel Brewing Company this
month to offer Leinenkugel's Sunset Wheat beer on all Delta flights
worldwide.
The brew is one of four new beer offerings onboard Delta
flights, the airline said Thursday, and marks Delta's first craft
beer offering.
"Leinenkugel's Sunset Wheat is a unique and refreshing beer
choice and we are thrilled to partner with Delta to offer it to
passengers on board flights," said Jake Leinenkugel, Leinenkugel's
president and fifth generation brewer. "This is a wonderful
opportunity to introduce Leinenkugel's to beer lovers and new
consumers across the country who are seeking different varieties to
satisfy their taste for adventure."
Of course, as regular Oshkosh attendees know, "Leinies" are a
popular choice for end-of-day festivities and get-togethers at
AirVenture (a number of ANN staffers love 'em, too --
including a suddenly thirsty Ed.) The
Chippewa Falls-based brewery has been in business for 141 years,
and has a loyalist group called the "Leinie Lodge" made up of over
200,000 members from across the US.
"Delta is committed to providing its customers with choice and
an onboard experience that is both stylish and entertaining," said
Jake Frank, Delta's managing director of Global Product Development
and Delivery. "Offering customers a premium craft beer like
Leinenkugel's Sunset Wheat complements our product strategy and the
other enhancements we've recently added for our customers --
including signature cocktails and food created by celebrity
chefs."
We're not sure this completely offsets Delta's policy of
charging for a second checked bag... or its skyrocketing airfares,
both maladies not uncommon to that carrier. But it does make the
news go down a bit smoother, so to speak.
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