Thu, May 28, 2015
New Airplane Part Of Carrier's Fleet Renewal Plan
A new Boeing 737-800 aircraft has joined Transaero Airlines' fleet. The aircraft was delivered to the airline from the aircraft manufacturer in accordance with the operating leasing agreement concluded in 2013 with Sberbank Leasing.
Transaero has received the aircraft within the implementation of its aircraft fleet renewal plan. The airline successfully operates the Boeing 737NG aircraft on the highest-demand medium-haul domestic and international routes. The aircraft will be configured in two class configuration with business and economy cabins.This is Transaero's first narrow-body aircraft, which provides not only access to high-speed broadband Internet onboard, but also mobile communications (this service used to be only provided on the airline's widebody aircraft earlier). These services have become available due to the installation of the latest Panasonic GCS satellite system. All seats have power outlets and USB-ports for charging portable electronic devices. The aircraft features a Sky Interior cabin.
The Boeing 737-800 is the first aircraft to appear in Transaero's renewed corporate identity. The airline plans to use this style for all the new aircraft joining the airline's fleet. This will be the first step in enhancing Transaero's corporate identity that has remained unchanged for more than two decades and has received wide recognition both in Russia and abroad following the active development of Transaero Airlines and strengthening of its position in the international transportation market.
The decision on the visual brand renewal was made at the end of 2013, stimulated by the expected start of new aircraft deliveries in 2015, in accordance with the signed contracts.
StartJG, a UK agency specializing in brand development and interactive design, was invited to work on the project. The new visual identity of Transaero's aircraft was designed in the summer of 2014. The designers have preserved the colours of the well-known Transaero's logo with a view to retain the identity of the brand, which has obtained strong value.
"Our company cares for its traditions and professional values," said Olga Pleshakova, CEO of Transaero Airlines. "This attitude contributed to building up true team- and family-spirit in the company. We believe that our family is the key to the future. We want passengers who choose Transaero to feel truly surrounded by family care. While we adhere to our traditions, we modernize the image of the company."
(Image provided by Boeing)
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