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Tue, Mar 13, 2018

ANN FAQ: Airborne Partnership Initiative Partner Input

It's A Collaboration, And We Want To Hear From YOUR Organization

It is no longer enough, in our view, to build a successful business... but to build a successful structure by which this business (and our valued partners) can collectively have a positive impact on the industry that wasn’t possible, individually.

Our intent is to make this a collaborative effort by choosing to partner with the best and brightest among aviation’s organizations, communities, and other pivotal entities.

Airborne Partnership Initiative (API) Benefits: ‘Airborne’ is a major undertaking and few associations, organizations or other entities have the finances, equipment and staffing to undertake a similar venture -- and even then, their usual reach is limited to their known constituency – i.e., preaching to their own choir. A synergistic partnership with ANN and others in the industry offers more exposure, a greatly lessened strain on individual resources, and the pivotal advantage of starting out with what is already a solid, professional award- winning platform -- with proven potential for even greater growth than has been seen so far.

Partners will have the ability to disseminate THEIR near-immediate breaking news with each daily program, grow their outreach among their constituency and well-beyond, utilize the services of ANN and Aero-TV staff to create and utilize partner-specific B-Roll libraries, engage in partner-specific editorial commentary opportunities and have it all be associated with the professional look and comprehensive reach of Airborne.

Most of all, as swiftly as Airborne has grown in the last few years, our expansion efforts are seeing exceptional success right now... allowing partner organizations to reach WAY beyond their conventional audience... to ‘preach’ to much more than their conventional ‘choir’ and seek recognition from a collective audience that wants, appreciates and specifically requests access to professional aviation and aerospace news and information. Most important; Airborne anticipates adding as many as 30-40 (and we’re close to that number, already) critical aero-partners through 2017 – offering a “United Front” to the rest of the world (aviation and non-aviation alike) -- which will yield a more organized and professional view of aviation to all those viewing it through the auspices of Airborne.

Partner Responsibilities: From our standpoint, we fully understand that good partnerships start with ANN being willing to shoulder much of the burden and tasking our partners, individually and collectively -- as little as possible -- while maximizing their returns.



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