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Mon, Aug 01, 2005

GA Manufacturers: Oshkosh 2005 Was Great!

By Nadav Eiron, ANN correspondent

We sure are enjoying Oshkosh this year. The show is fun, and even the weather is as good as it gets. The crowds seem to be quite happy too. However, some of the people are out here to make money by selling airplanes.

So, how has the show been for them?

At least those we talked to think it has been good. Actually, make it great! While responses on attendance were somewhat mixed, one thing was common to all manufacturers we talked to: they saw real interest in their products, and it seems like people are much more serious about buying new airplanes.

We've done an informal survey of some of the GA airframe manufacturers. Results are in, and here they are, in alphabetical order:

  • Cessna - Bob Stangarone, Cessna's VP of communication, had only good words to say about the show. While he expected a grass roots show like AirVenture to build interest in Cessna's single engine piston line, he was pleasantly surprised to see interest in Cessna's higher-end offerings: the Caravan and the Citation series.

Cessna actually sold seven Caravans during the show, and reports the interest in the Citations (the Mustang, CJ1 and CJ3 were at the show) to be very high. 2005 is the first year in which Adam, Eclipse and Cessna all had their VLJ's fly into Oshkosh, and sounds like people have been watching. The SE engine line also generated healthy interest, with G1000 equipped planes making up the vast majority of new orders. Bob also has a very optimistic outlook for the rest of the year, citing an estimate of 900 single engine deliveries and 150 jet deliveries by year end.

  • Cirrus - Kate Dougherty, of Cirrus PR, had only good things to say about the show.

While not giving out any firm numbers on sales or leads (at least yet) she says that traffic through the company's display has been high, and all demo flights have been fully booked throughout the length of the show. Sales were "beyond all expectations" and leads were very strong. Overall she is, too, very optimistic about the rest of the year.

  • Columbia - Randy Schuette, a sales rep for the Columbia Aircraft Manufacturing Corporation, was also very cheerful when asked about the show. Eleven Columbia 350 and 400 planes were sold during the show so far, and interest has been very high.

Randy says that while overall attendance, at least as far as he can see from Columbia's display area, may be somewhat lower than what it was a year ago, serious inquiries are up. Sounds like there are fewer tire kickers and more people actually looking for a new slick airplane. Columbia sees, over all, interest split roughly evenly between the 350 and the turbo charged 400 models. Barring any "major catastrophe" (and, luckily for Columbia, there aren't any hurricanes in Oregon) Randy foresees this year as being a great one for Columbia, and for GA in general.

  • Mooney - Mooney's director of domestic sales, Rick Neeley, reported "great traffic" through Mooney's display.

In addition to many active high quality leads he could report one sales contract actually signed on the show's grounds. Mooney is expecting "numerous sales" to come out of leads from the show, and is overall very pleased with interest in its products.

  • Piper - Jeff Krell, Manager of Worldwide Sales and Rorie Ainbinder, a marketing team leader for Piper tell a story that is somewhat similar to Columbia's.

While the overall attendance appears to have been weaker than last year, the balance between tire kickers and airplane buyers has shifted. More of the people who make inquiries turn out to be promising sales leads, and more leads turn into actual sales. Overall, Piper echoed the overall sentiment of optimism about the future of GA, particularly for new aircraft manufacturers.

FMI: www.eaa.org

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