Announces New Partnership Strategy

Wheels Up, the membership based private aviation company, announces that Jim Pyne is now assuming the role as its Chief Partnership Officer alongside a preview of the company's vision to align with complementary brands that value exposure to Wheels Up Members. Potential partners will be able to explore marketing opportunities via the following platforms: signature experiences, ambassador events, in-flight activations, digital integrations and member communications.

Wheels Up serves as the trusted private aviation solution for thousands of individuals, families and businesses and does not require the ownership of an asset, a long-term agreement or a minimum hours' commitment. Since inception, just over 5 years ago, Wheels Up has over 5,000 members and is recognized as an industry leading brand.

"We are thrilled to officially announce that Jim, who's been a mainstay and leading contributor to our sales organization over these past five years, will take on this additional responsibility for us," said Co-Founder and CEO Kenny Dichter. "Jim's extensive experience and expertise in the sponsorship and partnership world make him an ideal choice to lead our efforts in this growing area to support the Wheels Up brand and our business objectives."

Pyne, a founding partner at Wheels Up, has a long history in the partnership space. Before Wheels Up, Jim served as the Chief Partnership Officer for the Tampa Bay Buccaneers and prior to that, with IMG as their Vice President of National Sales. The Buccaneers were ranked number one in the NFL for new business under Pyne's leadership. Pyne sold the largest sponsorship in college sports history to UPS while at IMG. Prior to Pyne's years in business, he was an NFL starting offensive lineman for 9 seasons and was the team captain for the Cleveland Browns and their Walter Payton Man of The Year recipient in 1999.

"Kenny has built an amazing company and brand with Wheels Up, and to date, the company has had great success with experiential marketing, working with an impressive roster of existing partner brands," said Jim Pyne. "Our legendary member benefits have become synonymous with sports events and we are looking to now expand and diversify to match the passion points of our customer base.  Our new strategy will integrate our events platform, as well as create cross-marketing initiatives that will help us to scale our business in the air and on the ground."

Pyne graduated with a BS in marketing from Virginia Tech. Virginia Tech named their offensive line meeting room the "Jim Pyne room", retired his number 73 and put him in their Hall of Fame. Pyne was named a legend of the ACC last year.

(Source: Wheels Up news release)

FMI: www.wheelsup.com