AOPA's new television ad campaign designed to help educate the
non-flying public about general aviation, results have been
extremely good. The 30-second ads on the Weather Channel show
viewers an interesting fact about general aviation and direct them
to learn even more.
During the first week of the campaign, the number of unique
visitors t the Web site has increased ten fold. That means ten
times more pople have been exposed to the truth about general
"These ads build on the success earlier this year of a print ad
campaign in major daily newspapers all across the country. By
running this campaign during the busy holiday travel season, we've
reached a lot of folks who might otherwise never give GA a second
thought," said AOPA President Phil Boyer.
GA Serving America is aimed primarily at non-pilots but can also
be useful to pilots. It is a teaching tool that helps explain all
the many facets of general aviation and the critical role GA
"The general aviation community has not always done a good job
explaining to the rest of the country how vital GA is to our
nation," Boyer said. "These ads, and especially the GA Serving
America Web site, are helping to raise awareness."