Wed, Nov 23, 2011
Special 'Arthur Christmas' Segment Coincides With Movie
Release
This year in the holiday release of "Arthur Christmas," Santa's
North Pole has turned to high technology to run a precise operation
in getting billions of gifts delivered around the world. Run by
thousands of computer-savvy elves, the North Pole uses NASA-style
technology to track the delivery of gifts around the Earth as they
are being delivered by Santa's high speed S-1. The S-1 is a giant
spacecraft in the shape of a sleigh.
Sony Pictures Animation team created a special one-minute
segment from the film to help bring attention to the many high-tech
gadgets and everyday items that come from NASA technology. The
educational segment premiered on the Smithsonian Channel on
Tuesday. It also can be
downloaded for use by educators.
"This was an exciting opportunity for us to have real examples
of space technology being used right here on Earth featured in a
family holiday film," said Daniel Lockney, NASA's technology
transfer program executive at NASA Headquarters in Washington.
"NASA is constantly creating innovative technologies to enable our
current and future missions. Many of these technologies get further
developed and turned into consumer products by American industries,
creating jobs, fueling the economy, and saving and improving lives
around the planet."
NASA's technology transfer program provides corporations and
innovators with opportunities to bring technology initially
developed for space to consumers around the world. Hundreds of
examples of NASA spinoff technologies and innovations that have
become viable commercial products and are now used in our everyday
lives can be found at NASA's Spinoff website.
Sony Pictures Animation is the creator of "Arthur Christmas,"
directed by Sarah Smith. The film is a 3D, animated, holiday
feature starring the voices of James McAvoy, Jim Broadbent, Bill
Nighy and Imelda Staunton. It opened in theaters across the US on
Wednesday.
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