Mon, Dec 07, 2009
Company Sees Signs Of Recovery In Owner-Flown And Business
Markets
On November 4, GAMA released the industry’s third
quarter shipment and billings summary. While fluctuations continue
in the general aviation new aircraft market, Cirrus Aircraft
maintained its strong share position with SR20, SR22 and TURBO.
Through the first nine months of 2009, piston-powered GA airplane
shipments stood at 679 units while total GA shipments were 1,587.
Both figures represent significant declines from the same period
last year.
“In the third quarter, we continued to see the periodic
variability in new aircraft sales that has been with us for the
last 12 to 15 months. Obviously, the overall market remains quite
contracted compared to several previous years” said Todd
Simmons, Vice President of Marketing at Cirrus. “There were
some notable bright spots in the figures for
Cirrus.”
During the third quarter of 2009:
- Cirrus shipped 68 aircraft. Cirrus has shipped 189 total
aircraft year-to-date.
- For all Single Engine Piston Aircraft - Tricycle Gear, Cirrus
Aircraft has 32 percent market share, representing a share increase
in every quarter of 2009. In this category, this is Cirrus
Aircraft’s highest market share position to date.
- Cirrus Aircraft shipments are 3.5 percentage points ahead of
the overall piston aircraft delivery rate versus the same period a
year ago.
- Cirrus Aircraft maintained its market share leadership of
nearly 60 percent for all SR22 comparable aircraft.
- The Cirrus Aircraft SR22 (normally aspirated and TURBO) remains
the best-selling model of SEP airplane for the seventh year in a
row.
While not reported in GAMA data, sales of pre-owned Cirrus
Aircraft through "Cirrus Certified" Cirrus aircraft pre-owned sales
division continue at a brisk pace. Cirrus Certified increased sales
51 percent versus the same three-quarter period in 2008. A total of
118 pre-owned Cirrus transactions had been conducted through the
end of the third quarter, representing 40 more aircraft sales than
through the same period than in 2008.
In publishing the third quarter delivery data, GAMA Chairman
Pete Bunce noted the importance of GA to successful businesses.
“A recently released study shows the powerful connection
between well-run companies and those that use business aviation.
For example, Business Week magazine’s 2009 25 Best Customer
Service Companies and the Corporate Responsibility Officer’s
list of 2009 100 Best Corporate Citizens, both show that 90 percent
of the identified S&P 500 companies are business aircraft
users. Pete Agur, Jr. author of The Compelling Case for Business
Aviation in the October 2009 issue of Business and Commercial
Aviation noted the significance of high performance singles to
small businesses in a companion study: The Economic Case for High
Performance Single-Engine Piston Business Aircraft. Agur concludes,
“The results of the analysis are dramatically clear. The
economic benefit of using a high performance single-engine piston
airplane for regional travel is compelling”.
Approaching year-end, Cirrus sees early signs of recovery in
both the traditional owner-flown market as well as in segments
where previously Cirrus has been a quieter player - the regional
and small businesses segments noted above. “Our product
enhancements for new aircraft, robust activity in our pre-owned
business, and price discipline in both new and used markets are
making a real difference," Simmons said. "The latest GAMA numbers
show it. Generous depreciation rules for 2009 domestically, the
expiration of the VAT exemption in Europe at year-end and a
recovering overall economy have the fourth quarter shaping up as
the strongest quarter of 2009 for both orders and deliveries at
Cirrus.”
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