'Incentivated' Aids Airbus' Recruitment Process | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Recent Daily Episodes

Episode Date

Monday

Tuesday

Wednesday

Thursday

Friday

Airborne On ANN

Airborne 07.06.15

Airborne 06.30.15

Airborne 07.01.15

Airborne 07.02.15

Airborne 07.03.15

Airborne Hi-Def On YouTube

Airborne 07.06.15

Airborne 06.30.15

Airborne 07.01.15

Airborne 07.02.15

Airborne 07.03.15

 

Sat, Nov 12, 2011

'Incentivated' Aids Airbus' Recruitment Process

Company Targeting Students Using SMS, QR Codes

Airbus is taking advantage virtual ubiquitousness of smartphones in the pockes and purses of students to get the word out about recruiting events and other company information.

The mobile marketing and technology specialist Incentivated, is working with Dawson Walker Communications to deliver a messaging and mobile internet campaign for Airbus, targeted at students who are registering their interest in engineering recruitment events.

Students who send a text expressing an interest in a career at Airbus will be sent an SMS message which contains information about their nearest recruitment event and a link to Airbus' mobile recruitment site. There will also be outdoor advertisements about the campaign as well as on leaflets handed out on campuses that will contain a QR code which links directly to the mobile site.

The recruitment pages of the mobile site are linked to interactive mobile apps of the 'Your Future by Airbus' concept planes as well as connecting to the Airbus Facebook page or the main Airbus careers site, as part of the deep content provided to attract high quality candidates.

Jonathan Bass, Managing Director of Incentivated, said Airbus is a good example of a business which seeks innovative mobile marketing solutions in its recruitment process using a number of mobile solutions such as messaging, "and optimizing the mobile site to allow a smooth customer journey for potential recruits within the engineering sector."

FMI: www.airbus.com, www.incentivated.com

Advertisement

More News

Airborne 07.06.15: Solar Impulse 2, FAA Reauth Delay, Airline Investigation

Also: SpaceX Test, The G500, Senate Appropriations, TSA Causes Cash Confiscation, NASA v Thunderstorms, Virgin Atlantic Cuts, Bristow Scholarship Even those of us who love flying w>[...]

Airborne 07.06.15: Solar Impulse 2, FAA Reauth Delay, Airline Investigation

Also: SpaceX Test, The G500, Senate Appropriations, TSA Causes Cash Confiscation, NASA v Thunderstorms, Virgin Atlantic Cuts, Bristow Scholarship Even those of us who love flying w>[...]

Patty Wagstaff Seeks To Crowdfund A New Airplane

Looks For Donations From The Public With A Goal Of $450K Patty Wagstaff has been flying airshows for more than 25 years. She's an inductee in the National Aviation Hall of Fame ...>[...]

Airborne 07.03.15: New Trig Avionics, Cargo Biz Grows, iOS GPS Fix

Also: 'No Drone Zone', Aviation v Media, Women's Air Race Classic, Houston Spaceport, Navy's New A/C Launch System, GA Fly Safe, FAA InFO Trig Avionics tells us they are unveiling >[...]

AeroSports Update: Red Bull Race Results Are In

Arch Grabs Second Straight Win With Thrilling Victory In Budapest As if the action of Red Bull Racing is not enough, the stunning background provided by the race setting in Budapes>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2015 Web Development & Design by Pauli Systems, LC