Sat, Nov 12, 2011
Company Targeting Students Using SMS, QR Codes
Airbus is taking advantage virtual ubiquitousness of smartphones
in the pockes and purses of students to get the word out about
recruiting events and other company information.
The mobile marketing and technology specialist Incentivated, is
working with Dawson Walker Communications to deliver a messaging
and mobile internet campaign for Airbus, targeted at students who
are registering their interest in engineering recruitment
Students who send a text expressing an interest in a career at
Airbus will be sent an SMS message which contains information about
their nearest recruitment event and a link to Airbus' mobile
recruitment site. There will also be outdoor advertisements about
the campaign as well as on leaflets handed out on campuses that
will contain a QR code which links directly to the mobile site.
The recruitment pages of the mobile site are linked to
interactive mobile apps of the 'Your Future by Airbus' concept
planes as well as connecting to the Airbus Facebook page or the
main Airbus careers site, as part of the deep content provided to
attract high quality candidates.
Jonathan Bass, Managing Director of Incentivated, said Airbus is
a good example of a business which seeks innovative mobile
marketing solutions in its recruitment process using a number of
mobile solutions such as messaging, "and optimizing the mobile site
to allow a smooth customer journey for potential recruits within
the engineering sector."
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