'Incentivated' Aids Airbus' Recruitment Process | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

** Airborne/NBAA2014 10.21.14 ** HD iPad-Friendly -- Airborne/NBAA2014 10.21.14 **
** Airborne/NBAA2014 10.20.14 ** HD iPad-Friendly -- Airborne/NBAA2014 10.20.14 **
** Airborne 10.17.14 ** HD iPad-Friendly -- Airborne 10.17.14 **

Sat, Nov 12, 2011

'Incentivated' Aids Airbus' Recruitment Process

Company Targeting Students Using SMS, QR Codes

Airbus is taking advantage virtual ubiquitousness of smartphones in the pockes and purses of students to get the word out about recruiting events and other company information.

The mobile marketing and technology specialist Incentivated, is working with Dawson Walker Communications to deliver a messaging and mobile internet campaign for Airbus, targeted at students who are registering their interest in engineering recruitment events.

Students who send a text expressing an interest in a career at Airbus will be sent an SMS message which contains information about their nearest recruitment event and a link to Airbus' mobile recruitment site. There will also be outdoor advertisements about the campaign as well as on leaflets handed out on campuses that will contain a QR code which links directly to the mobile site.

The recruitment pages of the mobile site are linked to interactive mobile apps of the 'Your Future by Airbus' concept planes as well as connecting to the Airbus Facebook page or the main Airbus careers site, as part of the deep content provided to attract high quality candidates.

Jonathan Bass, Managing Director of Incentivated, said Airbus is a good example of a business which seeks innovative mobile marketing solutions in its recruitment process using a number of mobile solutions such as messaging, "and optimizing the mobile site to allow a smooth customer journey for potential recruits within the engineering sector."

FMI: www.airbus.com, www.incentivated.com

Advertisement

More News

Game-Changing NBAA2014 Sponsor Mid-Continent Instruments and Avionics!

Innovation Brings Safe, Certified, Nanophosphate® Lithium Batteries To New Business Aircraft True Blue Power is the first company in the world to achieve FAA TSO and EASA ETSO >[...]

Airborne at NBAA--10.21.14: NBAA2014 Opens, Eclipse Update, FJ44 TBO Increase

Also: Shuster/Hart Address NBAA, Gogo Means Business, BBJ Maxes Out, Hartzell Pulls Its Weight The NBAA Opening General Session featured two well-known names from Washington. Repre>[...]

Airborne at NBAA--10.20.14: HondaJet, Honeywell Forecast, Gulfstream's G500/G600

Also: Garmin's ADS-B For BizAv, R44s For Jordan, Textron Aviation, Hartzell Props, Clarity Aloft Pro Plus At a news conference early Monday at the 2014 NBAA convention, HondaJet sa>[...]

Airborne at NBAA--10.21.14: NBAA2014 Opens, Eclipse Update, FJ44 TBO Increase

Also: Shuster/Hart Address NBAA, Gogo Means Business, BBJ Maxes Out, Hartzell Pulls Its Weight The NBAA Opening General Session featured two well-known names from Washington. Repre>[...]

ANN's Daily Aero-Linx (10.22.14)

Airport Operators Association - U.K. Founded in 1934, the Airport Operators Association (AOA) is the national voice of UK airports.>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2014 Web Development & Design by Pauli Systems, LC