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Thu, Feb 19, 2009

Sirius Survives, Thanks To Cash Infusion

XM WX Inflight Weather Safe For Now

Sirius XM -- which provides satellite radio subscription service to about 19 million subscribers, and weather services to a growing number of pilots -- has been saved from bankruptcy, at least for now.

Last week, ANN reported that preparations for a bankruptcy filing were underway as a February 17 deadline loomed for repayment of a $175 million note. Dish Network Chairman Charles Ergen, who had bought up $350 million in Sirius XM debt, appeared to be positioning to take the company over.

But the Washington Post reports Dish network competitor Liberty Media, which owns DirectTV and the Discovery channel, loaned Sirius XM $530 million dollars. That covered the immediate crisis, and will cover much of another payment due in May.

Sirius XM still faces a $400 million debt note that comes due in December, however... so the company's long-term future still remains very much in doubt.

The bread-and-butter market for Sirius is the automobile industry. Sirius XM radio systems installed in new vehicles make up the largest customer base among the roughly 20 million subscribers, who each pay a monthly fee to listen to hundreds of channels of entertainment and news programming... but to date, that revenue has come nowhere close to covering Sirius' extravagant startup costs.

Sirius inherited XM WX inflight satellite weather when it bought out its former competitor, XM Radio, in November 2007.

The deal gives Liberty a 40 percent interest in Sirius XM, and two immediate seats on the company's board of directors.

FMI: www.sirius.com, www.libertymedia.com

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