Tue, Dec 13, 2011
'Third Rock' Launched Monday On NASA Home Page, Apps Coming
Soon
NASA's mission of discovery and exploration will be showcased in
a custom-produced Internet music radio station that is crafted
specifically to speak the language of tech-savvy young adults.
Third Rock - America's Space Station is set to launch with a New
Rock/Indie/Alternative format on Monday, Dec. 12. The station is
being developed and operated at no cost to the government through a
Space Act Agreement. Third Rock can be reached from NASA's home
page, and will soon be available through NASA iPhone and Droid
mobile applications.
"NASA constantly is looking for new and innovative ways to
engage the public and inspire the next generation of scientists and
engineers," said David Weaver, associate administrator for the
Office of Communications at NASA Headquarters in Washington. "We
have led the way in innovative uses of new media and this is
another example of how the agency is taking advantage of these
important communication tools."
NASA is collaborating with Houston-based RFC Media to launch the
station.
"Today's 4G audience craves new music and enjoys finding it,"
said Pat Fant, RFC Media co-founder and chief operating officer.
"We've pulled out the best songs and the deepest tracks from a full
spectrum of rock artists across many styles and decades. NASA
features and news items are embedded throughout the programming
alongside greetings by celebrity artists."
Third Rock also will help partner companies fill high-tech job
openings in the engineering, science and IT fields. In addition to
the NASA Web Portal, the station will be available online in the
future at the radio tab of Apple's iTunes and other sites.
"No one knows more about discovering new rock than NASA," said
Cruze, RFC Media co-founder and president. "Exciting new music is
being discovered online through specialty sites like Third
Rock-America's Space Station, where listeners will hear about great
new artists way before their friends hear of them."
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