Fri, Apr 16, 2010
Cessna's CEO Issues Aviation Industry-Wide Call To Action
Cessna Chairman, President and CEO Jack Pelton
(pictured) issued a call to action urging the general aviation
community to take a leadership role in defining solutions to
environmental issues so that responsible stewardship works in
conjunction with economic considerations required for industry
growth.
Pelton made the remarks in a speech after receiving the 2010
Lindbergh Award, given annually to individuals whose work over many
years has made significant contributions toward Lindbergh's concept
of balancing technology and nature. The award was
presented Wednesday.
"Aviation has established an outstanding track record in
reducing its environmental impact as we grow to meet rising demand
for transportation around the world," Pelton said. "To further
reduce aviation's impact on climate change requires partnerships
between industry and government, and a commitment to find realistic
solutions . . . technically and financially viable solutions
everyone can live with."
Pelton said people in the industry must participate in debate on
the issues that should include not only aircraft emissions, but
operations, infrastructure and research and development. He also
called on the 1.2 million Americans who earn a living from some
aspect of general aviation to help tell legislators and the public
about the positive steps industry has already taken.
"The market demands efficiency, and business aviation has
delivered a 40 percent improvement in fuel efficiency over the past
40 years," Pelton said. "Keep in mind that during the same
timeframe, passenger and cargo traffic increased more than six
fold, making aviation an extremely greenhouse gas-efficient
economic driver."
In 2008, Pelton established the Cessna Environmental Strategy
Council which focuses on aircraft emissions, industrial
emissions/waste/recycling, recycling consumables, energy
conservation and engaging employees. Under Pelton, Cessna also
launched GreenTrak, a flight planning program for Cessna Citation
business jets that allows pilots to optimize flights for time,
speed and fuel efficiency which reduces emissions.
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