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Fri, May 23, 2008

EBACE 2008: Embraer Collects Orders From Middle East Customers

Includes LOIs For New Legacy 450 And 500 Jets

Embraer announced at EBACE 2008 this week it has bolstered its executive jet order book in the Middle East with the signing of orders for two Legacy 600 jets, one Phenom 300, and one Phenom 100. The deal also includes a letter of intent for two Legacy 500s and one Legacy 450.

"The Middle East market has been responding incredibly well to our Executive Jets line," said Colin Steven, Embraer Vice President, Marketing and Sales – Europe, Africa, and Middle East, Executive Jets. "Passengers will appreciate the luxurious cabin and premium comfort offered by the Legacy 600 and the brand-new Legacy 500 and Legacy 450 jets, as much as they will enjoy the comfort and performance of the Phenom 100 and Phenom 300."

ASAIG Aviation, a new Kuwaiti-owned charter operator, and a member of the Al-Shalfan International Group, has ordered one Phenom 100 and one Phenom 300. The company has also signed a letter of intent for one Legacy 450 and two Legacy 500 jets.

The first Phenom 100 is scheduled for delivery in 2012. Both Phenom jets will be used for air taxi operations between Dubai, where they will be based, and the Gulf Coast Countries (GCC). ASAIG plans to use one Legacy 450 and one Legacy 500 for on-demand charter operations, while the other Legacy 500 will be dedicated to the private use of Al-Shalfan International Group owners.

"Our new subsidiary, ASAIG Aviation, will focus on operating efficient light and very light jets within the GCC region, providing a comfortable and enjoyable flying experience to our corporate and leisure clients," said Abdulla Al-Shalfan, Executive Director of the Al-Shalfan International Group. "Our decision to partner with Embraer was taken after a detailed analysis of different aircraft available in the market, taking into consideration the right mix of range, low operating cost, and reliability, while offering a comfortable and spacious cabin. Operating the new Phenom jets in the region will revolutionize the air taxi market, and will bring a new level of service to the GCC."

S.S Lootah Group, of Dubai, has signed for one Legacy 600, which will be delivered in 2009. The aircraft will be based in Dubai and used extensively for company corporate travel. Sheikh Ahmed Al Hamad, Chairman of the Burgan Company, in Kuwait, has ordered a Legacy 600 for delivery in 2008. The aircraft will be managed by Titan Aviation, in Dubai.

FMI: www.embraer.com

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