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Tue, May 13, 2003

World Airways Launches 'Salute the Troops'

Bring 'Em Back With A Cheeseburger

World Airways has a pretty innovative way of saying "thanks" to the men and women serving in Afghanistan and Iraq. It's called"Salute the Troops," designed to express community support and appreciation to US military men and women.

World Airways has provided increased activity to the military during the conflict in Iraq through the Air Mobility Command contract. The Company has provided passenger and cargo support to the US military for over 50 years.

Hollis L. Harris, World Airways' chairman and CEO, says "World has been active in transporting US military men and women as well as equipment to the Middle East and other locations, and now that our troops are returning home, we wanted to create some tangible reminders that Americans appreciate their efforts."

World Airways' Salute the Troops program includes:

  • Soliciting drawings from elementary school children in Peachtree City, Georgia, and using the drawings to decorate the galleys and overheads inside the aircraft
  • Printing seat rest covers with the "Salute the Troops" logo
  • Providing meal selections that include such American favorites as cheeseburgers and apple pie, accompanied by music tapes with patriotic themes, such as Lee Greenwood's "God Bless the USA" and Bruce Springsteen's "Born in the USA."

"World is proud to participate in the effort to bring our troops back to America," noted Harris. "We wanted them to feel, the minute they entered the aircraft and prepared to come home, that Americans have been thinking about them and that we care. This has been a challenging time for our country, and the employees of World Airways wanted to do our part to boost our troops' morale and give them some fun and enjoyment for their trip home."

FMI: http://www.worldair.com

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