Wed, Feb 23, 2011
Favorite Out Of 38 Commercials Produced By Texas DOT
With nearly 600,000 total votes cast in the Face-Off, Texans
have declared the Confederate Air Force, now the Commemorative Air
Force, the favorite "Don't Mess with Texas" TV ad of the past 25
years. The Texas Department of Transportation celebrated the start
of its Don't Mess with Texas campaign's silver anniversary with a
Celebrity Face-Off. Texans voted online in January and February
among a pool of 38 commercials, the first of which aired during the
Cotton Bowl in 1986.
"The sheer number of votes in the Face-Off shows Don't Mess with
Texas is adored for its commercials," said TxDOT Travel Information
Division Director Doris Howdeshell. "We launched the Face-Off to
get people engaged in litter prevention. I know we can carry this
momentum forward and keep litter off our roadways."
In the winning Don't Mess with Texas spot, an airplane flies
overhead letting Texans know that somebody up there is watching for
litterers.
"The Commemorative Air Force was founded in Texas over 50 years
ago, which makes Texas our home and the Don't Mess with Texas
campaign extremely important to us," said CAF President/CEO Stephan
Brown. "When the Face-Off began, we saw an outpouring of support
from our 8,000 members. Getting to the finals and then winning has
been great fun for our staff and members. We're excited that the
CAF's B-17 Sentimental Journey brought it home."
There was also a buzz about the Face-Off on Don't Mess with
Texas' Facebook page. Post views on the page increased by 963
percent and post "likes" increased by 457 percent, with 1,695
people liking the Don't Mess with Texas page since the Face-Off
started. Friends of the campaign wrote about their most-loved TV
spots. One fan wrote, "Let's vote the King of Country as the King
of Texas!," while another fan said, "Okay it is time to get behind
Jerry Jeff. He has been my hero since way back in the early 70s."
Another Don't Mess with Texas Facebook friend declared,
"Commemorative Air Force commercial just rocks."
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