Tue, Jul 01, 2008
Trial Run To Begin At DFW International In August
Give that advertisements already can be seen on everything from
tray tables to cabin walls -- even on the entire outer skin of some
airliners -- this next item strikes us as a no-brainer. (Come to
think of it... you can probably take that literally.)
DoubleTake Marketing tells ANN its new ADspressive(TM) Graphic
allows advertisers to reach a highly sought-after demographic while
adding incremental non-airline revenue to airports. To do it, the
company places large banner ads on the moving portion of the
baggage carousel... giving passengers something to watch as they
anxiously wait for their bags, hoping against hope the airline
didn't lose them.
The system -- which does not require any physical alterations to
the equipment -- will be installed on some carousels at Dallas/Fort
Worth International Airport in August.
"Baggage Carousel advertising is unique, as it is the only
medium where travelers wait 15 + minutes for their luggage to
arrive. Friends and Family meeting the traveler wait as well and
also see the moving ads," said DoubleTake Marketing EVP Tracy
Zwahlen.
DoubleTake Marketing says it performed over two years of
research and development to create a material durable enough to
withstand the wear and tear of baggage carousel operation and has
filed for a patent with the US Patent Office.
"This unique new medium is primarily used for branding, and to
complement other Out of Home Advertising messages and can be an
incredibly creative, moving advertisement," says Zack Clark, EVP
for DoubleTake Marketing.
The company adds that according to a 2004 Arbitron Study,
airline travelers are 80% more likely to have an annual household
income in excess of $100,000 per year, and are highly educated and
discerning shoppers.
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