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Sat, Jan 06, 2007

Turmoil Continues Following Abrupt Closure Of Direct-To Avionics

Many Customers Left Wondering About Product Support And Refunds

The confusion among customers -- both end-users and other businesses -- about the fate of Direct-To Avionics (D2A) continues. As ANN first reported, the company shut down on December 22. A terse statement on its website says future sales of Chelton Flight Systems will be handled via Chelton Flight Systems of Boise, ID.

ANN spoke with D2A co-founder Kirk Hammersmith, but other than to confirm the company is no longer in business he wouldn't comment on details of the situation.

That leaves many former D2A customers wondering where to turn. Those who've purchased -- or put down deposits -- on systems and await delivery are understandably concerned about their money.

Even more convoluted is the question of those who opted to replace the Crossbow Technology attitude and heading reference system (AHRS) originally installed with their Chelton systems, with a product from Pinpoint Inertial. D2A originally purchased Crossbow NAV425EX-200 AHRS products for installation in its customers' Chelton avionics systems. In a statement last month, Crossbow says it and D2A identified technical issues with the AHRS which it claims were later resolved by Crossbow via an upgrade.

D2A chose to not to offer the upgrade to its customers, instead offering the Pinpoint product. Pinpoint calls its design a GPS/Airdata/Attitude Heading Reference System, or GADAHRS. D2A touted the Pinpoint GADAHRS as an upgrade over Crossbow’s NAV425EX-200 AHRS.

There is little known about Pinpoint Inertial other than what one can read on the company’s one-page website. A statement says the company will only accept inquiries from dealers and OEM installers.

Crossbow announced in February last year a program to provide free upgrades directly to D2A customers choosing to contact Crossbow directly. The deadline for the program was set to expire December 15, 2006. Crossbow says it's upgraded and returned dozens of systems for D2A’s customers. Now, Crossbow says, in light of the circumstances surrounding the closure of D2A, it is extending the deadline for the upgrade program through June 29, 2007.

And at least one other avionics manufacturer stands ready to lend former D2A customers a helping hand -- and perhaps take some small advantage of a competitor's misfortune. OP Technologies told ANN Friday it's offering a $1000 credit for former D2A customers who have paid for D2A products they haven't received. The money may be used toward the purchase of any of OP Technology's EFIS packages (one is pictured below) through January 31, 2007. In the same release, it says it will offer "additional discounts" to all buyers -- former D2A customers or not -- for the month of January 2007.

So far, none of the remaining players involved -- Chelton Flight Systems or Pinpoint Inertial -- has spoken to former D2A customers using Chelton's displays with a Pinpoint GADAHRS. According to posts by former D2A customers made to the Lancair Mail List (LML), some have a complete system, including Chelton displays and a Pinpoint GADAHRS, some only the displays and are waiting for a Pinpoint GADAHRS and still others have only a promise for delivery from a now defunct D2A.

Those with complete systems (using the Pinpoint GADAHRS) in hand wonder who they should turn to for product support. Those waiting for components wonder who has their money. Did D2A, who reportedly collected money for customers' systems, pass that money on to Pinpoint?

Adding yet another layer to an already byzantine situation, at least one individual claims to have paid an independant avionics installer -- who has presumably passed the money on to D2A, who maybe passed some on to Pinpoint --  for his D2A equipment. Try figuring that one out...

Posts made to the LML -- presumably by someone with knowledge of the company -- indicate Chelton Flight Systems believes it has no equipment on order from D2A, so it appears doubtful former D2A customers waiting for Chelton displays will get them from Chelton. Calls to Chelton from ANN for comment went unanswered Friday.

With D2A unwilling to share details, Chelton too busy (?) to return calls and Pinpoint ignoring emails from ANN asking for clarification, former D2A customers are left holding the (empty) bag, without many answers.

FMI: www.pinpointinertial.com, www.xbow.com, www.direct2avionics.com, www.optechnologies.com/

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