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Wed, Oct 19, 2011

Grass-Roots Effort Will Focus On BizAv Benefits

Target Audience Is Non-Aviation Decision Makers

Two aviation executives revealed plans to launch a grassroots effort to educate policy and business decision makers at the national, state/provincial or local level at the recently-completed NBAA convention in Las Vegas. Brenda Libby, Sales and Marketing VP for Canadian-based Starlink Aviation, and René Banglesdorf, CEO of Charlie Bravo Aviation will partner with the NBAA and the “No Plane, No Gain” advocacy campaign to develop a presentation for those in the aviation industry to use with people in their personal spheres of influence.

Born out of a love for the industry and desire to promote general aviation’s benefits and contribution to society, Libby and Banglesdorf created a presentation that one can easily use and adapt for their market. “Even a simple investment of 20 minutes by individuals in our industry can make a huge difference,” Libby said. “We saw a significant increase in charter activity in Montreal when I took the time to present the benefits and dispel the myths often presented in the media, to the local business community. Business leaders and decision makers understand the vision quickly.”

Libby and Banglesdorf are planning a webinar in early November. During the web conference, participants will see the final multimedia presentation and receive suggestions for implementing a program in their local area. “The information Ed Bolen and other industry leaders use in their presentations is compelling, and they are doing a great job defending business aviation on Capitol Hill,” Banglesdorf said. “If each of us can take that same data and reach the decision makers in our communities, we can give our industry a huge shot in the arm. If it means saving airports, saving jobs, and bettering small communities in North America, why wouldn’t we do it?”

“The No Plane, No Gain materials were developed for the good of the industry,” NBAA VP of Communications Dan Hubbard said. “We fully support what this effort stands for and look forward to seeing some great results.”
 
To be added to the mailing list, email grassroots@wepushtin.com

FMI: www.starlinkaviation.com, www.WePushTin.com

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