Kicks Off National Marketing Partnership with Celebrity Aerobatic Pilot

Juice Plus+, the whole food based nutritional brand, today announced a national partnership with acclaimed airshow pilot, Julie Clark. The partnership between Clark and Juice Plus+ is ideal as both parties echo the importance of healthy lifestyle and living life to its fullest. The company says Clark truly embodies the Juice Plus+ brand and Live Life to the Plus+. With more than 40 years of flight experience and an average of more than 20 airshow performances each year, Clark has spent much of her life engaging with and bringing excitement to those around her.

“Having a healthy lifestyle is incredibly important to me,” said Clark. “I maintain my health by eating well and exercising regularly. I’ve been a customer and fan of Juice Plus+ for more than 14 years and am excited to embark on this new journey representing a product that has made a difference in my life.”

Juice Plus+, which is marketed as “the next best thing to fruits and vegetables,” helps bridge the gap between what we should eat and what we do eat every day. Juice Plus+ understands that not everyone can consume the United States Department of Agriculture’s (USDA) recommended seven to 13 daily servings of fruits and vegetables and works to provide a simple solution for improving the family diet. With their innovative support of third-party clinical research, Juice Plus+ has been shown to positively impact cardiovascular wellness and the immune system, among other health benefits.

“Live Life to the Plus+ is all about individuals, such as Clark, who go beyond the ordinary and accomplish extraordinary things,” said Randy Mathews, vice president of U.S. sales for Juice Plus+. “She has used Juice Plus+ products for many years and genuinely understands and represents what we stand for as a brand. With her affinity for leading a healthy lifestyle and her crowd-pleasing performances, we’re proud to partner with her.”

Juice Plus+ is dedicated to healthy living and lifestyles and this new partnership will help share that story. The sponsorship begins in December 2012 and will kick off with a complete re-design of Clark’s “Smokin’ Mentor T-34” plane and uniform, which will prominently feature Juice Plus+. The partnership will also include to-be-announced co-marketing activities.

In November, Captain Julie Clark was presented the Aero Club of Northern California (NAA) Chrystal Eagle Award at the Hiller Air Museum at the San Carlos Airport ... Ironically, her home town and where she learned to fly in the 60’s!

The Aero Club Crystal Eagle is presented annually by the Aero Club of Northern California to recognize an individual whose accomplishments have significantly contributed to the advancement of aviation or space technology. Clark now shares this prestigious honor with luminaries such as General James “Jimmy” Doolittle (the first year recipient in 1983), Brigadier General Chuck Yeager, Wayne Handley, Eileen Collins, and “Bud” Anderson (2011 recipient), to name a few.

(Pictured: Sandra Clifford (at right) presenting the Chrystal Eagle Award to Julie Clark. Photo by Frank Sweeney)

FMI: www.juiceplus.com