Wed, Jan 05, 2011
Comes To Pilatus From HBC, Had Previously Worked For Ferrari
Maserati
Pilatus Business Aircraft, Ltd. has announced the appointment of
Charles D. Mayer as Vice President, Marketing. Mayer is responsible
for developing and implementing marketing strategies, branding
initiatives and promotional activities that support Pilatus
products and services in the Americas. He will lead marketing
communications, market analysis, database management, and the
development of customer-driven, product marketing initiatives.
“Charles is a great addition to our leadership team, and
we are excited to benefit from his expert marketing strategies and
keen eye for identifying opportunities that further advance our
product and service offerings,” said Thomas Bosshard,
President and CEO.
Mayer’s career spans more than 15 years in marketing
within the aviation and luxury automotive categories. Most
recently, Mayer was Vice President of Marketing for Hawker
Beechcraft where he re-launched the brands worldwide and won
numerous awards for marketing effectiveness and creativity. Prior
to joining HBC, Mayer served as Director of Marketing, media and
advertising for Ferrari Maserati North America, where he was
responsible for leading the successful marketing launch of Maserati
in the U.S. Prior to that, he played a leadership role in the
highly-acclaimed rebranding of Cadillac as Senior Vice President
with D’Arcy Advertising and also led marketing communications
and brand strategy for Jaguar Cars North America.
Mayer holds a bachelor’s degree in advertising and public
relations from Southern Methodist University in Dallas, Texas.
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