Wed, Oct 21, 2009
New Online Toolkit Unveiled At NBAA 2009
The NBAA and GAMA have unveiled a new online resource to help
businesses of all types and sizes calculate and explain the value a
business aircraft brings to a company's overall business
objectives.
"Those of us in the business aviation
community understand well how a business aircraft helps a company
be more efficient, productive and successful," said NBAA President
and CEO Ed Bolen. "The idea behind this resource is to give people
the tools they need to help them measure and explain the value of
the asset to others."
GAMA
President and CEO Pete Bunce agreed, adding: "With this toolkit,
we've put the information for articulating the value of a business
aircraft literally at people's fingertips. We're confident that
this resource will be indispensable in helping the industry clearly
communicate the benefits of business aviation."
Bolen and Bunce announced the launch of the new toolkit Monday
as part of a Media Kickoff Breakfast held during NBAA's 62nd Annual
Meeting & Convention.
Presented as part of the two Associations' No Plane No Gain
advocacy campaign, the new Business Aircraft E-Valuation Toolkit
identifies five basic resources every company in business aviation
should have for measuring an aircraft's value - regardless of the
size or type of the business involved, which are:
- A policy statement for use of the company's aircraft.
- A method for establishing metrics to quantify an aircraft's
value.
- A document-retention program to catalogue relevant information
about the missions conducted with the aircraft.
- A presentation for a company's internal audiences, so that
employees can become advocates for the flight operation.
- A presentation for external audiences - including the news
media, lawmakers and others - so that a company can promote the
benefits of business aviation.
The toolkit
contains essential guidance, including documents outlining best
practices, sample templates and other resources. The documents are
accompanied by a series of tutorial videos that walk viewers
through the key considerations for developing the five resources.
Each of the video presenters outlines the best practices currently
used to measure and explain business aviation value; the presenters
also provide tips and tools for applying those best
practices.
NBAA and GAMA launched the No Plane No Gain advocacy program
earlier this year to educate policymakers and opinion leaders about
the value of business aviation to citizens, companies and
communities across the United States. As part of its mission, the
campaign provides advocacy resources for people within the
industry.
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