Thu, Dec 19, 2013
Will Choose Between 'Legacy' And 'Flag' Versions For The Merged Airlines
Saying he wants all employees to have a voice in the identity of the New American Airlines, CEO Doug Parker sent an open letter to the company asking them to choose the airline's new livery.
In the letter posted on Parker's company blog, the CEO said it would not be possible to continue with the buffed silver look American has used for years because it is not compatible with the material used to construct Airbus airplanes. He also said that composite airplanes such as the Boeing Dreamliner and the Airbus A350 cannot be converted to the traditional shiny metallic look.
"A second constraint is cost," he wrote. "One of the great things about the buffed silver livery was its cost efficiency – no paint meant less weight. And we want to continue that tradition. However you may feel about the new livery and branding, the fact is it would be irresponsible for us to start over from scratch. There are currently more than 200 aircraft in the new livery and the new flight symbol or, “eagle” as it’s sometimes called, and the related signage is up in many airports and facilities already. One of our five imperatives at American is, “Provide a Return for our Investors” and we can’t do that by spending their capital redoing a lot of work that has just been recently accomplished."
So the airline has proposed the two designs depicted here. The top image shows the "Flag" option, while the lower picture is the "AA" choice.
Employees have until January 2 to make their preference known.
(Image provided by American Airlines)
More News
Takeoff Roll The process whereby an aircraft is aligned with the runway centerline and the aircraft is moving with the intent to take off. For helicopters, this pertains to the act>[...]
“We’re proud of the hard work that went into receiving this validation, and it will be a welcome relief to our customers in the European Union. We couldn’t be mor>[...]
"Aircraft Spruce is pleased to announce the acquisition of the parts distribution operations of Wag-Aero. Wag-Aero was founded in the 1960’s by Dick and Bobbie Wagner in the >[...]
IDENT Feature The special feature in the Air Traffic Control Radar Beacon System (ATCRBS) equipment. It is used to immediately distinguish one displayed beacon target from other be>[...]
Aero Linx: Pararescue Air Force Pararescuemen, also known as PJs, are the only DoD elite combat forces specifically organized, trained, equipped, and postured to conduct full spect>[...]