See Jim. See Jim Speak... At Upcoming AEA Conference

As the preeminent online aviation news resource out there, to say the editorial staff at Aero-News sees a large number of press releases -- and notices of new products -- each day would be a profound understatement; we see hundreds each week, ranging from sources such as Boeing's prolific press center on down to the backyard tinkerer, who has come up with something completely new and innovative for the industry.

We look at all of them, and can usually tell whether something merits consideration or not within reading the first couple of paragraphs. Often, however, a new and innovative product can be overlooked because of the very words written to promote it, by the very people who created it. Those people should be best able to tell others why it's so new and innovative -- but often, the information is, frankly, uninspiring.

This problem isn't limited to those garage tinkerers, either; some of the "biggies" could use a helping hand here, as well.

Well, ANN is here to help, with our upcoming workshop at next week's Aircraft Electronics Association Conference in Palm Springs, CA. Titled "Using the Media as an Effective Marketing Tool," this fast-paced workshop will show you the tricks & tips of how marketing professionals establish relationships with the media to promote their company.

Aero-News Editor-In-Chief Jim Campbell will conduct the 35-minute workshop, which will show you:

• How to write press releases that get read by editors
• How to get media attention
• The importance of keeping your name in the news
• How to efficiently and economically promote your company, no matter if you have one employee or 1,000 employees.

The workshop will be held Wednesday, April 19, from 7:15 am to 7:50 in the Wyndham Hotel's Ventura Room, immediately before the start of Fast Trak Sessions at AEA.

There will be a wealth of information provided at the workshop, so if you have an interesting product you want to see reach a wide aero-audience, be sure to attend. Oh, and one more thing... there will be coffee and donuts, too.

FMI: www.aea.net, www.aero-news.net