Wed, Jun 28, 2017
One Of Two New Additions To The 'WienerFleet'
Remember when you were a kid ... maybe just last week ... and it was really cool when the Oscar Mayer Wienermobile would come to town? Well, the venerable "Wienermobile" is no longer the only promotional vehicle used by the iconic brand.
First came the WienerMini and WienerRover. And now, say hello to the WienerCycle and WienerDrone. These five unique vehicles will set off on a journey to no better place than Weiner, Arkansas for the ultimate Fourth of July celebration, bringing better hot dogs to the entire town.
“As the most iconic brand, we’re going where other hot dogs can’t. We’re committed to getting our new hot dog in everyone’s hands – and going to great lengths to do this. We knew that was a job for more than just our existing Wienermobile,” said head of marketing at Oscar Mayer, Greg Guidotti. “So, we’ve expanded our Oscar Mayer fleet, ensuring every American can taste the new recipe because we believe everyone deserves a better hot dog.”
The new WienerCycle and WienerDrone are fully equipped vehicles specifically built to deliver the new Oscar Mayer hot dogs. The WienerCycle is a three-wheeled moped, ideal for tricky urban deliveries, traveling on land with a sidecar that doubles as a hot dog warming station. The WienerDrone is the first unmanned hot dog-carrying aircraft designed for remote location delivery.
The WienerFleet expansion shows how Oscar Mayer is going to great lengths “for the love of hot dogs,” not only with its new hot dog recipe, but in connecting with consumers over the key grilling season, and getting a better dog in consumers’ hands.
Interested in having the iconic Wienermobile visit your town? Hot dog fans everywhere can follow @Wienermobile on Twitter for updates on its summer-long mission, and use the hashtag #ForTheLoveOfHotDogs #contest for a chance to win a stop along its route.
(Image provided with Kraft Heinz Company media release)
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