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Wed, Sep 05, 2007

Caribbean Sun Airlines Announces Re-Launch

Carrier Closed In January To Restructure

Caribbean Sun Airlines Inc., a South Florida-based carrier that operated flights throughout the Caribbean from January 2003 to January 2007, announced Friday its intention to re-launch by the end of 2007.

Significantly upgrading its fleet and service capabilities, Caribbean Sun plans to return to the skies utilizing Boeing 737-400 aircraft. The carrier previously operated a fleet consisting solely of 37-seat Dash-8 turboprop aircraft. Recruitment efforts toward hiring new pilots will begin in the coming weeks, the carrier said.

The carrier closed itself down January 31 for a major reorganization, according to the Trinidad News. The re-launch follows this comprehensive six-month re-structuring program to identify new growth opportunities in air travel and re-focus operations for greater profitability.

Re-launch plans are subject to regulatory approvals from the US Department of Transportation and the Federal Aviation Administration. Details concerning Caribbean Sun's corporate leadership, new route structure and other operational issues will be disclosed following receipt of all government regulatory approvals.

To emphasize its new launch, the carrier has introduced a completely new brand identity -- centered on the stylized image of a pineapple when viewed from overhead. The carrier notes the pineapple is a universal symbol of hospitality.

The airline says its choice of new colors is equally significant -- with the blue used for the lettering representing optimism, confidence and trust, and the green and yellow of the burst representing warmth and energy.

FMI: www.flycsa.com

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