Optimizes Campaign’s Strong Social Media Following
A new initiative designed to optimize the reach and effectiveness of social media was launched as part of the No Plane No Gain advocacy campaign, jointly sponsored by the National Business Aviation Association (NBAA) and the General Aviation Manufacturers Association (GAMA).
The new initiative features the use of a hashtag, #BizAvWorks, to be used on the campaign’s Twitter and Facebook platforms for promoting support for business aviation, and the recognition of its value, from elected officials and people in the industry alike.
The people and companies in the business aviation community are being encouraged to retweet, like and otherwise share the positive comments from elected and civic leaders, and in doing so, to weigh in with their own statements about how business aviation supports jobs, connects communities, helps companies succeed and provides critical support for humanitarian initiatives.
“The internet has also given us a valuable advocacy platform, through social media,” noted NBAA President and CEO Ed Bolen. “We have more than 20,000 people following the No Plane No Gain campaign on Twitter, and about the same number hearing our message every day on Facebook. Our followers include policymakers and opinion leaders – equally important, they include the people in our industry.
“Using the #BizAvWorks hashtag will help optimize the great gains we’ve made in the social media sphere, by highlighting the support business aviation has from local and national policymakers,” Bolen continued. “It will also help those of us in the industry to raise our collective voice about its essential role in America’s economy and transportation system.”
In unveiling the initiative, Bolen noted that comments from several policymakers could already be found on the No Plane No Gain social media channels, with the use of the #BizAvworks hashtag. For example, Renee Spann, manager of New Jersey’s Teterboro Airport (TEB) said, on the No Plane No Gain Facebook page: “Thousands of local companies throughout the New York City and New Jersey area rely on business aviation to reach far-off markets and compete globally – #BizAvWorks”.
Bolen concluded by noting that a new video advertisement, optimized for viral circulation on social media, has been produced for use in conjunction with the #BizAvWorks initiative. The 30-second ad, which features imagery from people and companies in business aviation, begins: “These are the faces of and American industry that generates over a million jobs – it’s business aviation,” and concludes, “Business aviation – it’s working for America.”
“We hope the many people who follow No Plane No Gain on social media will join us in spreading this video, and the broader message about the importance of business aviation, through the #BizAvWorks hashtag,” Bolen said.
“The bottom line,” he concluded, “Is that, while this is a new initiative, what remains the same is that it focuses on ensuring that all of us in the industry do whatever we can – over any channel – to make our collective voice heard.”
The new #BizAvWorks initiative was introduced as part of the No Plane No Gain Media Kick-Off Breakfast, held the morning of the first day of NBAA’s Business Aviation Convention & Exhibition (NBAA-BACE), Nov. 1-3 in Orlando, FL. The initiative is being promoted at NBAA-BACE throughout the show’s three days.
(Source: NBAA news release)
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