Pilot Prospects Up 18% Through Mid-June
This year’s BE A PILOT TV advertising campaign for new
pilot prospects has already yielded 42% more response compared to
its first seven weeks in 2003. Including 8,191 from TV thus far, BE
A PILOT has generated 13,658 pilot prospects this year through June
13, up 18% over (adjusted) 2003 results -- not including the
Father’s Day promotion now in progress.