How's This For A Sales Incentive? Buy A Hawker, Get A Lotus | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

** Airborne 07.25.14--CLICK HERE! ** HD iPad-Friendly Version--Airborne 07.25.14 **
** Airborne 07.23.14--CLICK HERE! ** HD iPad-Friendly Version--Airborne 07.23.14 **
** Airborne 07.21.14--CLICK HERE! ** HD iPad-Friendly Version--Airborne 07.21.14 **

Wed, Jun 01, 2011

How's This For A Sales Incentive? Buy A Hawker, Get A Lotus

Companies Collaborating On Engineering Initiatives

The partnership makes sense, in a way. Hawker Beechcraft Corporation has formed an alliance with Group Lotus, which will see the two manufacturers working together on a number of unique initiatives. This strategic collaboration brings together two of Britain’s best-known performance brands, representing a combination of 140 years of innovation, performance and craftsmanship.


H4000 With Lotus Grand Prix Race Car

“Lotus is a perfect partner for Hawker Beechcraft as we both share a long-standing tradition of providing products with ground-breaking design, technical innovation and exceptional quality and performance,” said Shawn Vick, HBC executive vice president. “This strategic alliance represents an exciting and progressive step forward in both the aviation and motoring markets, allowing our engineers to share knowledge and expertise that will benefit both parties.”
 
And, for a limited time, customers in the Europe, Middle East and Africa region who purchase an HBC aircraft before June 30 will receive a Lotus sports car. Hawker customers will receive a Lotus Evora while Beechcraft King Air customers will receive a Lotus Elise. “This sales promotion gives us the opportunity to create some excitement around our new alliance with Lotus,” Vick said. “We look forward to having customers experience the revolutionary craftsmanship through the ownership of both products.”
 
Like HBC, Lotus was the first in its respective field to embrace composite design and it continues to set the standard in motoring technology. Both brands are also industry leaders in the development of composites, weight reduction and aerodynamics. Technology development meetings between HBC and Lotus engineers will provide an opportunity for sharing expert knowledge and working together on unique technological initiatives.
 
HBC will be accompanying the Lotus Renault GP at a number of F1 Grand Prix events over the coming season, including appearances at races in Turkey, Monaco, Germany and Britain, to showcase its range of aircraft to key growth markets in private aviation. Hawker aircraft will be featured at local airports throughout the race weekends, while prospects and clients will be treated to exclusive events within the Lotus Renault paddock.

FMI: www.hawkerbeechcraft.com

Advertisement

More News

It's Turbo Time! AeroVee Turbo Orders Now Accepted

Will Offer Significant Performance Boost For Sonex Aircraft Sonex Aircraft announced at a press and customer briefing Sunday morning that orders are now being accepted for the long>[...]

There's A New Light Sport Amphib Coming To The Block

MVP.Aero Introduces What It Calls The Worlds 'Most Versatile Plane' A new sport plane that is designed to operate from runways, water, and snow and ice was introduced Sunday aftern>[...]

Historic OSH2014 Sponsor: Bendix-King by Honeywell

OSH2014 Sponsor: Bendix-King by Honeywell The history of the Bendix name runs parallel to the development of King Radio until the mid-1980s, when the Allied Corporation purchased B>[...]

Revolutionary OSH2014 Sponsor -- Aviation Modifications Leaders

Aviation Modifications Leaders -- Unique Solutions For Critical Applications During two decades of designing, engineering and installation of Satcom systems with Honeywell (Allied >[...]

OSH2014 Sponsor: 'Super-App' ForeFlight

LONG-TIME ANN Sponsor, ForeFlight, Provides GREAT Guidance For Oshkosh 2014! ForeFlight was founded in 2007 by aviation entrepreneurs who set out to build elegant, high-performing >[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2014 Web Development & Design by Pauli Systems, LC