How's This For A Sales Incentive? Buy A Hawker, Get A Lotus | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Recent Daily Episodes

Episode Date

Monday

Tuesday

Wednesday

Thursday

Friday

Airborne On ANN

Airborne 03.02.15

Airborne 03.03.15

Airborne 03.04.15

Airborne 03.05.15

Airborne 02.27.15

Airborne Hi-Def On YouTube

Airborne 03.02.15

Airborne 03.03.15

Airborne 03.04.15

Airborne 03.05.15

Airborne 02.27.15

Wed, Jun 01, 2011

How's This For A Sales Incentive? Buy A Hawker, Get A Lotus

Companies Collaborating On Engineering Initiatives

The partnership makes sense, in a way. Hawker Beechcraft Corporation has formed an alliance with Group Lotus, which will see the two manufacturers working together on a number of unique initiatives. This strategic collaboration brings together two of Britain’s best-known performance brands, representing a combination of 140 years of innovation, performance and craftsmanship.


H4000 With Lotus Grand Prix Race Car

“Lotus is a perfect partner for Hawker Beechcraft as we both share a long-standing tradition of providing products with ground-breaking design, technical innovation and exceptional quality and performance,” said Shawn Vick, HBC executive vice president. “This strategic alliance represents an exciting and progressive step forward in both the aviation and motoring markets, allowing our engineers to share knowledge and expertise that will benefit both parties.”
 
And, for a limited time, customers in the Europe, Middle East and Africa region who purchase an HBC aircraft before June 30 will receive a Lotus sports car. Hawker customers will receive a Lotus Evora while Beechcraft King Air customers will receive a Lotus Elise. “This sales promotion gives us the opportunity to create some excitement around our new alliance with Lotus,” Vick said. “We look forward to having customers experience the revolutionary craftsmanship through the ownership of both products.”
 
Like HBC, Lotus was the first in its respective field to embrace composite design and it continues to set the standard in motoring technology. Both brands are also industry leaders in the development of composites, weight reduction and aerodynamics. Technology development meetings between HBC and Lotus engineers will provide an opportunity for sharing expert knowledge and working together on unique technological initiatives.
 
HBC will be accompanying the Lotus Renault GP at a number of F1 Grand Prix events over the coming season, including appearances at races in Turkey, Monaco, Germany and Britain, to showcase its range of aircraft to key growth markets in private aviation. Hawker aircraft will be featured at local airports throughout the race weekends, while prospects and clients will be treated to exclusive events within the Lotus Renault paddock.

FMI: www.hawkerbeechcraft.com

Advertisement

More News

Airborne 03.05.15: AW609 Milestone, EASA Cert: S-76D, UAVs Coming To Oshkosh!

Also: SAFE, PC-12 Theft Thwarted, MyGoFlight Heli Solutions, Updated: Bell 412EPI, Big Bell 'Relentless' Deal The AgustaWestland AW609 TiltRotor program has achieved a key mileston>[...]

Harrison Ford Injured In Forced Landing

Actor, Pilot, And Aviation Advocate Went Down On A California Golf Course Harrison Ford sustained moderate injuries Thursday when the the airplane he was piloting ... which appears>[...]

AeroSports Update: The Only Ice Runway In The Lower 48 Is Open

Winter Weather Can Sometimes Put A Crimp On Recreational Flying Unless You Have Snow Skis, Tundra Tires, Or An Ice Runway The question is; what does Alton Bay, NH have in common wi>[...]

Delta Jet Slides Off Runway At LaGuardia Airport

No Injuries Among The 127 Passengers Aboard The MD-88 A Delta Airlines MD-88 with 127 passengers and five crew on board arriving from Atlanta skidded off the runway at LaGuardia Ai>[...]

ANN's Daily Aero-Linx (03.06.15)

Flying Stuart Little's Airplane Got a little one at home? Try your tyke out on the free online airplane game, "Flying Stuart Little's Aeroplane.">[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2015 Web Development & Design by Pauli Systems, LC