ANN FAQ: Getting The Word Out | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

** Airborne 08.29.14 ** HD iPad-Friendly -- Airborne 08.29.14 **
** Airborne 08.27.14 ** HD iPad-Friendly -- Airborne 08.27.14 **
** Airborne 08.25.14 ** HD iPad-Friendly -- Airborne 08.25.14 **

Sun, Jan 06, 2013

ANN FAQ: Getting The Word Out

Things To Know When You Send A News Release

Aero-News gets hundreds of releases every week, ranging from industry giants like Boeing and Cessna to the smallest of flying clubs and the most quaint of air shows. We appreciate every one of those releases -- news is news, after all, and we want to be an information outlet for everyone.

After having seen the best and the worst in press releases over the years, we have some ideas to help companies do so much more to help themselves, both with ANN and with the general media.

For instance:

  • Send pictures. That goes for clipart, logos and digital snapshots. "Art" is precious to print media types like us. If you're promoting someone, send a picture! That way, you get your company's logo in the story and the person you're talking about gets his or her picture on the web (not recommended for those who are deeply in debt or wanted by the law).
  • Make sure the pictures are relevant to the story.
  • Add quotes. Quotes are pictures painted with words. We really like quotes.
  • Don't get fancy. When inserting the aforementioned quotes in a story, you don't have to agonize over ten different ways to say "he said." That'll do just fine, actually.
  • Always include a web reference. Every story we publish at Aero-News has an "FMI" line. That's a web address or email that readers can use to obtain more information.
  • Keep it short. Brevity is a happy thing.
  • Email submissions work best at ANN. Phone calls are certainly welcome, but emails are much more effective.
  • Work in advance. Don't send something to any news organization without as much lead time as possible.
  • When sending a release to ANN, send it to editor@aero-news.net. If you send it to any other mailbox, it could get lost.

If you have questions, ask us. Perhaps you've noticed already, but we're very responsive to our readers. When we get your email, we make every effort to reply within 24 hours -- and often reply within six hours. Don't be afraid to drop us a line and ask our advice. After all, this is your publication and you deserve to be in it!

FMI: www.aero-news.net, editor@aero-news.net

Advertisement

More News

Annual Oshkosh 2014 'Best/Worst Of' Award Selection Invites YOUR Participation!

YOU Can Contribute To The Annual List Compiled By The Staff and Readership of the ANN and Aero-TV! E-I-C Note: We're going to start naming names and dropping details THIS week--- t>[...]

Airborne 08.29.14: Google Drone!, Cessna's 10,000th, Bearhawk LODA

Also: Big Boeing Order, Napa Tower Quaked, Landsberg Retires, Galileo Falters Breaking News! Google has unveiled an exciting new UAV project, called Project Wing, which has been un>[...]

Aero-TV: The Tecnam Juggernaut -- SeaSky, P2008, P2010, Trainers, and Astore!

An Impressive Line-Up Continues To Make A Solid Impact On Sport Aviation ANN CEO and Editor-In-Chief, Jim Campbell seized the opportunity to talk with Phil Solomon, the CEO of Tecn>[...]

AD: Bombardier, Inc. Airplanes

AD NUMBER: 2014-17-04 PRODUCT: Certain Bombardier, Inc. Model CL-600-2B19 (Regional Jet Series 100 & 440) airplanes.>[...]

ANN's Daily Aero-Linx (09.02.14)

FAA General Aviation Airports Report Beginning in 2010, the FAA began a national review of the general aviation airports resulting in two reports, General Aviation Airports: A Nati>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2014 Web Development & Design by Pauli Systems, LC