Airbus Shows Off A380 To MSP, Northwest | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

** Airborne 09.29.14 ** HD iPad-Friendly -- Airborne 09.29.14**
** Airborne 09.26.14 ** HD iPad-Friendly -- Airborne 09.26.14 **
** Airborne 09.24.14 ** HD iPad-Friendly -- Airborne 09.24.14 **

Wed, Nov 28, 2007

Airbus Shows Off A380 To MSP, Northwest

Denies Visit Is A Sales Call

Twin Cities airplane aficionados appreciated the stopover of an Airbus A380 Tuesday at Minneapolis-St. Paul International Airport... but it's doubtful whether executives at Northwest Airlines were swayed by the gesture.

Airbus spokesman Clay McConnell flatly told The Associated Press the A380 visit wasn't intended to be a sales call for Northwest. "I wouldn't say it's an effort to convince them," he said. "The aircraft really speaks for itself."

Despite the official denial, Airbus probably hoped the superjumbo airliner spoke loudly to Northwest executives, who were treated to a 90-minute flight Tuesday afternoon. Later this week, the aircraft will head to Los Angeles International, and onward to Sydney, Australia.

On paper, Northwest would appear to be a likely A380 customer, due to its high-volume routes to Asia -- now flown primarily by Boeing 747-400s. Instead of signing up for the A380 to replace those aircraft, however, the airline has opted instead for Boeing's smaller 787 Dreamliner.

One analyst said Airbus is showing off the A380 as its "halo" model -- much like a Chevy dealer will put a Corvette on the showroom floor, in hopes of moving its more pedestrian offerings. In this case, Airbus may hope Northwest will be convinced to instead sign for other airplanes -- notably, the upcoming A350 XWB.

"They have a pretty good chance of selling [Northwest] A350s and of course more narrowbodies anytime," Teal Group aviation analyst Richard Aboulafia said. "But A380s, that's selling coal to people who have an oil-burning furnace."

Then again, Airbus may be hoping Northwest follows a similar path as British Airways -- which recently agreed to order 12 A380s, after earlier saying it saw little need for the mammoth airliner.

After all... as the AP writer succinctly put it, "no one flies [to MSP] in November for the scenery."

FMI: www.airbus.com, www.nwa.com

Advertisement

More News

AeroSports Update: 38th World Military Parachuting Championship

Countries From Around The World Participated In The 38th World Military Parachuting Championship Competition In Indonesia The competition is part of a program administered through >[...]

ANN's Daily Aero-Linx (10.01.14)

NBAA/CAN Soiree One of the much-anticipated events of the NBAA conference, being held this year in Orlando.>[...]

ANN's Daily Aero-Term (10.01.14): Fixed Slot

A fixed, nozzle shaped opening near the leading edge of a wing that ducts air onto the top surface of the wing.>[...]

Aero-News: Quote Of The Day (10.01.14)

“SNC is offering access to crewed or uncrewed space missions." Source: John Roth, vice president of business development for SNC’s Space Systems.>[...]

ANN FAQ: Feel The Propwash!

Get Aero-News Delivered To Your E-Mail We know you, like many of our readers, make it a point to check out the latest news and information daily on Aero-News... but did you know th>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2014 Web Development & Design by Pauli Systems, LC