Name That Plane! | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Recent Daily Episodes

Episode Date

Monday

Tuesday

Wednesday

Thursday

Friday

Airborne On ANN

Airborne 04.20.15

Airborne 04.21.15

Airborne 04.22.15

Airborne 04.23.15

Airborne 04.24.15

Airborne Hi-Def On YouTube

Airborne 04.20.15

Airborne 04.21.15

Airborne 04.22.15

Airborne 04.23.15

Airborne 04.24.15

Wed, May 07, 2003

Name That Plane!

Boeing Wants to Know Your Best Ideas

Boeing is getting the general public involved and enthused with their 7E7. It's a new marketing angle, departing from the company's usual focus on selling to airlines.

The traditional Boeing model was called, "push," in that the manufacturer built what the airlines indicated they wanted, and then offered it to the airlines. This tactic, called, "pull," is usually used for consumer products. This strategy encourages customer involvement. Examples include kids' breakfast cereals, or the fairly recent tactic of advertising prescription drugs directly to the general public, instead of the old ("push") strategy of demonstrating them to doctors.

Anyway, Boeing wants the public to be enthusiastic about their new plane, and one way to build customer awareness and enthusiasm is to get people involved at an early stage. To that end, you can "Name that Plane," on a dedicated website. Additionally, if you enter the sweeps, you can become part of Boeing's design team -- they'll send you updates, and ask you questions about what's going on with the newest big airliner in the world.

A couple notes: There are four names from which to choose; and "Sonic Cruiser" is not among them...

FMI: www.newairplane.com/USA/hi/index.htm

Advertisement

More News

Airborne 04.24.15: DA62 Cert, Flt Design's C4, Sporty Transitions, 1st Flt Fight

Also: Legend Cub, Piper Orders, Postal UAVs?, IMC Club 'Brown Jacket Award', X-47B Refueling The Diamond DA62 has received its EASA Type certificate. After a sunny and warm day Wed>[...]

Airborne 04.24.15: DA62 Cert, Flt Design's C4, Sporty Transitions, 1st Flt Fight

Also: Legend Cub, Piper Orders, Postal UAVs?, IMC Club 'Brown Jacket Award', X-47B Refueling The Diamond DA62 has received its EASA Type certificate. After a sunny and warm day Wed>[...]

Airborne 04.23.15: Able Flight, Diesel Archer, RutanRC!

Also: United Bars Security Expert, Airborne Advisors, NTSB Video, Avidyne, Cessna, Airport Access Tempest Plus Marketing Group has announced support for Able Flight as a Platinum L>[...]

ANN's Daily Aero-Linx (04.25.15)

Helicopter History Site This historical evolution of rotary wing aircraft is dedicated to all those that were involved in the development of the most versatile vehicle known by man>[...]

ANN's Daily Aero-Term (04.25.15): Previously Manufactured Aircraft

Existing aircraft-like vehicles meeting the definition of light-sport aircraft that do not meet the provisions of 14 CFR part 103, Ultralight vehicles, and are in a ready-to-fly co>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2015 Web Development & Design by Pauli Systems, LC