Wed, May 07, 2003
Boeing Wants to Know Your Best Ideas
Boeing is getting the general public involved and enthused with
their 7E7. It's a new marketing angle, departing from the company's
usual focus on selling to airlines.
The traditional Boeing model was called, "push," in that the
manufacturer built what the airlines indicated they wanted, and
then offered it to the airlines. This tactic, called, "pull," is
usually used for consumer products. This strategy encourages
customer involvement. Examples include kids' breakfast cereals, or
the fairly recent tactic of advertising prescription drugs directly
to the general public, instead of the old ("push") strategy of
demonstrating them to doctors.
Anyway, Boeing wants the public to be enthusiastic about their
new plane, and one way to build customer awareness and enthusiasm
is to get people involved at an early stage. To that end, you can
"Name that Plane," on a dedicated website. Additionally, if you
enter the sweeps, you can become part of Boeing's design team --
they'll send you updates, and ask you questions about what's going
on with the newest big airliner in the world.
A couple notes: There are four names from which to choose; and
"Sonic Cruiser" is not among them...
Also: UK CAA, E-Fest 2015, Citizens In Space, Gulfstream G500, Dassault Falcon Jet, CFM LEAP-1A, Tuskegee's Milton Crenchaw ANN Airborne Link: /index.cfm?do=video.playVideo&vid>[...]
Aero-News Quote of the Day "Thales pioneered fly-by-wire technology almost 40 years ago, and we believe that Cessna’s confidence in us as we embark on this exciting next step>[...]
Inner Marker A marker beacon used with an ILS (CAT II) precision approach located between the middle marker and the end of the ILS runway, transmitting a radiation pattern keyed at>[...]
Aero Linx: Mercy Airlift It is the Mission of Mercy Airlift to provide humanitarian aid on a nondiscriminatory and impartial basis to the victims of natural and man made disasters >[...]
Will Share Data Among 10 Airport Network In Sweden Swedish Airport Operator Swedavia has selected Lockheed Martin to deliver a new generation of multi-airport operational systems t>[...]