Wed, May 07, 2003
Boeing Wants to Know Your Best Ideas
Boeing is getting the general public involved and enthused with
their 7E7. It's a new marketing angle, departing from the company's
usual focus on selling to airlines.
The traditional Boeing model was called, "push," in that the
manufacturer built what the airlines indicated they wanted, and
then offered it to the airlines. This tactic, called, "pull," is
usually used for consumer products. This strategy encourages
customer involvement. Examples include kids' breakfast cereals, or
the fairly recent tactic of advertising prescription drugs directly
to the general public, instead of the old ("push") strategy of
demonstrating them to doctors.
Anyway, Boeing wants the public to be enthusiastic about their
new plane, and one way to build customer awareness and enthusiasm
is to get people involved at an early stage. To that end, you can
"Name that Plane," on a dedicated website. Additionally, if you
enter the sweeps, you can become part of Boeing's design team --
they'll send you updates, and ask you questions about what's going
on with the newest big airliner in the world.
A couple notes: There are four names from which to choose; and
"Sonic Cruiser" is not among them...
'Yellow Balls' Discovered By Volunteers Studying Spitzer Images Sometimes it takes a village to find new and unusual objects in space. Volunteers scanning tens of thousands of star>[...]
"While this star formed a long time ago, in fact before most of the stars in the Milky Way, we have no indication that any of these planets have now or ever had life on them. At th>[...]
Final Approach Fix The fix from which the final approach (IFR) to an airport is executed and which identifies the beginning of the final approach segment. It is designated on Gover>[...]
New Global Air Ambulance Research Report Shows Projected Growth Of Nearly Ten Percent The Global Air Ambulance market is expected to grow at a CAGR (Compound Annual Growth Rate) of>[...]
Long-Range Sensor System Demonstrated Production Readiness On Super Hornet The F/A-18 Super Hornet infrared search and track (IRST) system, developed and integrated by Boeing and L>[...]