Split Trousers, Building 'Bump' End Rappelling Stunt
It didn't end well. Sir
Richard Branson's leap off the Palms Casino Resort in Las Vegas --
part of a marketing stunt to promote the launch of service on
Virgin America to the city -- ended Wednesday night with his
trousers split, and a grimace on his face most guys can probably
As ANN reported, Branson
(right) planned to smoothly rapel 407 feet off the resort hotel's
Fantasy tower Wednesday night, dressed in a tuxedo and throwing
handfuls of free Virgin America tickets to the crowd on his way
Instead, in the words of London's Daily Mail newspaper, Branson
wound up with "a bum deal."
The rebel billionaire -- no stranger to flashy gimmicks, nor the
occasional miscue during aforesaid stunts -- instead impacted
the side of the tower about halfway down, still on
the bungee line but clearly in pain. He also split his
trousers during the collision.
The impact left Branson clearly embarrassed -- as he tried to
cover the pants split with his hands -- and more than a bit
(Consider that the harness Branson jumped in was
secured, in part, by straps that run between his legs... yeah. Like
we said, many guys know that feeling --
"The wind picked up as he was coming down and as he bumped
against the building, his trousers split very quickly," one source
told the Daily Mail. "He has a few bumps and bruises but he did not
have to go to hospital and he is counting himself lucky.
"Richard is laughing about it now but he was shocked at the
Branson was lowered to the ground by Virgin staffers. He was
able to walk away from the scene, and thanked reporters for coming
before hastily retreating into the hotel.