ANN FAQ: Getting The Word Out | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

** Airborne 07.31.14/Oshkosh Day 4! ** HD iPad-Friendly Version--Airborne 07.31.14/Oshkosh Day 4 **
** Airborne 07.30.14/Oshkosh Day 3! ** HD iPad-Friendly Version--Airborne 07.30.14/Oshkosh Day 3 **
** Airborne 07.29.14/Oshkosh Day 2! ** HD iPad-Friendly Version--Airborne 07.29.14/Oshkosh Day 2 **
** Airborne 07.28.14/Oshkosh Day 1! ** HD iPad-Friendly Version--Airborne 07.28.14/Oshkosh Day 1 **

Sun, Jan 06, 2013

ANN FAQ: Getting The Word Out

Things To Know When You Send A News Release

Aero-News gets hundreds of releases every week, ranging from industry giants like Boeing and Cessna to the smallest of flying clubs and the most quaint of air shows. We appreciate every one of those releases -- news is news, after all, and we want to be an information outlet for everyone.

After having seen the best and the worst in press releases over the years, we have some ideas to help companies do so much more to help themselves, both with ANN and with the general media.

For instance:

  • Send pictures. That goes for clipart, logos and digital snapshots. "Art" is precious to print media types like us. If you're promoting someone, send a picture! That way, you get your company's logo in the story and the person you're talking about gets his or her picture on the web (not recommended for those who are deeply in debt or wanted by the law).
  • Make sure the pictures are relevant to the story.
  • Add quotes. Quotes are pictures painted with words. We really like quotes.
  • Don't get fancy. When inserting the aforementioned quotes in a story, you don't have to agonize over ten different ways to say "he said." That'll do just fine, actually.
  • Always include a web reference. Every story we publish at Aero-News has an "FMI" line. That's a web address or email that readers can use to obtain more information.
  • Keep it short. Brevity is a happy thing.
  • Email submissions work best at ANN. Phone calls are certainly welcome, but emails are much more effective.
  • Work in advance. Don't send something to any news organization without as much lead time as possible.
  • When sending a release to ANN, send it to editor@aero-news.net. If you send it to any other mailbox, it could get lost.

If you have questions, ask us. Perhaps you've noticed already, but we're very responsive to our readers. When we get your email, we make every effort to reply within 24 hours -- and often reply within six hours. Don't be afraid to drop us a line and ask our advice. After all, this is your publication and you deserve to be in it!

FMI: www.aero-news.net, editor@aero-news.net

Advertisement

More News

Innovative OSH14 Sponsor, iFlightPlanner, Provides Expert Guidance

What is iFlightPlanner? iFlightPlanner is general aviation’s most comprehensive suite of easy-to-use flight planning tools for private and corporate pilots. Featuring iFlight>[...]

Futuristic OSH2014 Sponsor: 'Beyond The Blue' - The Inside Story Of The XPRIZE

Meet Jim Campbell--Wednesday/Thursday/Friday, At Sportys Pilot Shop--Display Area #260A, At 1300 Each Day And Get Your Signed Copy of Beyond The Blue!!! To Aviation Journalist and >[...]

Airborne 07.29.14, OSH14 Day 2: Mooney Delivers, AEA ADS-B Bucks, Perlan Project

Also: Hartzell Accessorizes, Lycoming's 85th, New Continental Diesel, Pelton Intvw-Part 2, DeltaHawk Diesel Update Mooney CEO Dr. Jerry Chen handed the keys for the first new Accla>[...]

IMC CLubs Leads The Way To OSH14 Special Event Coverage

IMC Clubs: Building Instrument Proficiency Through Community When it comes to flying, there is no substitute for proficiency and training. And maybe nowhere is that more important >[...]

Electrifying OSH2014 Sponsor: Concorde Batteries

Concorde Charges Up Our Oshkosh 2014 Coverage! Concorde Battery Corporation has been in the battery manufacturing business for over 30 years and is the world leader in Valve Regula>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2014 Web Development & Design by Pauli Systems, LC