Report: 'Virgin' No More? LCC Considers Name Change | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Recent Daily Episodes

Episode Date

Monday

Tuesday

Wednesday

Thursday

Friday

Airborne On ANN

Airborne 02.23.15

Airborne 02.24.15

Airborne 02.25.15

Airborne 02.26.15

Airborne 02.27.15

Airborne Hi-Def On YouTube

Airborne 02.23.15

Airborne 02.24.15

Airborne 02.25.15

Airborne 02.26.15

Airborne 02.27.15

Wed, Apr 01, 2009

Report: 'Virgin' No More? LCC Considers Name Change

"Maiden America" Would Promote US Roots

ANN APRIL 1st "SPECIAL" EDITION: Aiming to silence critics who accuse upstart low-cost carrier Virgin America of having too many ties to foreign interests, airline executives are said to be considering a significant rebranding effort.

Speaking on the condition of anonymity, an airline insider told the Missouri Valley (IA) Times-Cornfield the airline -- backed by British tycoon Sir Richard Branson -- hopes to accomplish two goals with the soon-to-be-announced change.

"By recasting ourselves as 'Maiden America,' we obviously intend to drive home the point that, yes, indeed, we are an American carrier," said the source. "The DOT says so, at least for now, and frankly that should be enough. I mean, really, doesn't [rival airline] Alaska Airlines have enough to worry about right now with that volcano?"

In addition to the hometown-friendly connotations, the name "Maiden America" should also convey the image "of a more experienced carrier," the source added. "An airline that's been around the gate a time or two, one that knows it's doing and that's familiar with most any IFR clearance."

The source admitted issues still remain before "Maiden America" planes will grace tarmacs at SFO, LAX and BOS.

"We're running into licensing issues with an online forum dedicated to appreciation of a certain hard-metal rock band... but we think Branson's money will speak louder than any litigation."

FMI: www.maidenamerica.com

Advertisement

More News

Airborne 02.27.15: CS300 Flies, Nimoy Goes West, NTSB's Hart OK'd, PBOR II

Also: Bell 505 Update, Mooney Update, UAV Hysteria, AAR Sells Telair, True Blue Power, More UAV Waivers, Flyers Rights The Bombardier CSeries CS300 airliner made its first flight t>[...]

Counting Down! ANN's Infamous April 1st Edition's Just Around The Corner!

Get Your Wacky Ideas In NOW! ANN E-I-C Note: Folks... we gotta warn you... based on all the nonsense we've had to endure in 2014-2015 (which we are duty-bound to lampoon), this may>[...]

CHP Selects Becker Digital Audio And Polycon Wireless Intercom

Systems To Be Installed In New Helicopters And Fixed Wing Fleet Becker Avionics has reached an agreement with the California Highway Patrol (CHP) Office of Air Operations, which wi>[...]

ANA Selects Rolls-Royce Trent 1000 Engines For New Aircraft

Latest Order Valued At $130 Million For Dreamliners Rolls-Royce has been selected by All Nippon Airways (ANA) to provide Trent 1000 engines, worth $130 million, to power three addi>[...]

Klyde Morris (03.02.15)

Klyde Fears FAA's Enforcement Objectives... FMI: www.klydemorris.com>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2015 Web Development & Design by Pauli Systems, LC