Report: 'Virgin' No More? LCC Considers Name Change | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Recent Daily Episodes

Episode Date

Monday

Tuesday

Wednesday

Thursday

Friday

Airborne On ANN

Airborne 07.20.15

Airborne 07.21.15

Airborne 07.22.15

Airborne 07.23.15

Airborne 07.24.15

Airborne Hi-Def On YouTube

Airborne 07.20.15

Airborne 07.21.15

Airborne 07.22.15

Airborne 07.23.15

Airborne 07.24.15

EAA/ANN AirVenture Innovation Preview

AIP-#1 Vimeo

AIP-#2 Vimeo

AIP-Part 1 YouTube

AIP-Part 2 YouTube

Wed, Apr 01, 2009

Report: 'Virgin' No More? LCC Considers Name Change

"Maiden America" Would Promote US Roots

ANN APRIL 1st "SPECIAL" EDITION: Aiming to silence critics who accuse upstart low-cost carrier Virgin America of having too many ties to foreign interests, airline executives are said to be considering a significant rebranding effort.

Speaking on the condition of anonymity, an airline insider told the Missouri Valley (IA) Times-Cornfield the airline -- backed by British tycoon Sir Richard Branson -- hopes to accomplish two goals with the soon-to-be-announced change.

"By recasting ourselves as 'Maiden America,' we obviously intend to drive home the point that, yes, indeed, we are an American carrier," said the source. "The DOT says so, at least for now, and frankly that should be enough. I mean, really, doesn't [rival airline] Alaska Airlines have enough to worry about right now with that volcano?"

In addition to the hometown-friendly connotations, the name "Maiden America" should also convey the image "of a more experienced carrier," the source added. "An airline that's been around the gate a time or two, one that knows it's doing and that's familiar with most any IFR clearance."

The source admitted issues still remain before "Maiden America" planes will grace tarmacs at SFO, LAX and BOS.

"We're running into licensing issues with an online forum dedicated to appreciation of a certain hard-metal rock band... but we think Branson's money will speak louder than any litigation."

FMI: www.maidenamerica.com

Advertisement

More News

Airborne At OSH15 Day 4 Redux: FAA Says Little, Sun Flyer, 'That's All, Brother'

Also: Jack Pelton Interview - Part 4, Trig Avionics Update, 3rd Class Medical, Part 23 Re-Write, UAVs... FAA Administrator Michael Huerta made his annual speech at AirVenture today>[...]

Debris Found In Indian Ocean Raises Speculation About MH370

Parts Appear To Be Consistent With A B777 Debris that could be from a Boeing 777 has been found off the coast of Reunion Island in the Indian Ocean, raising speculation that it cou>[...]

AD: The Boeing Company Airplanes

AD NUMBER: 2015-15-11 PRODUCT: Certain Boeing Model 747-100B, 747-100B SUD, 747-200B, 747-200C, 747-200F, 747-300, 747-400, 747-400D, 747-400F, 747SR, and 747SP series airplanes.>[...]

AD: Bombardier, Inc. Airplanes

AD NUMBER: 2015-15-07 PRODUCT: Certain Bombardier, Inc. Model DHC-8-400 series airplanes.>[...]

ANN's Daily Aero-Linx (07.30.15)

Establishing A Flying Club Just back from Oshkosh and jazzed to start your own Flying Club? Here's advice on how to get started from EAA.>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2015 Web Development & Design by Pauli Systems, LC