NBAA Launches 'No Respect' Campaign | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

** Airborne 04.18.14--CLICK HERE! ** HD iPad-Friendly Version--Airborne 04.18.14 **
** Airborne 04.16.14--CLICK HERE! ** HD iPad-Friendly Version--Airborne 04.16.14 **
** Airborne 04.14.14--CLICK HERE! ** HD iPad-Friendly Version--Airborne 04.14.14 **

Sun, Apr 01, 2012

NBAA Launches 'No Respect' Campaign

Digitally-Recreated Rodney Dangerfield Is The Effort's Spokesman

ANN April 1st Special Edition

After a year in which the business aviation community has been under continuous assault by the Obama Administration, the NBAA on April 1st announced its new "No Respect" campaign to promote biz-av.

The organization has partnered with AEA and the estate of Rodney Dangerfield to digitally re-create the comedian as the spokesman for the campaign. "Who better to carry the message that 'we get no respect, no respect at all," said NBAA president and CEO Ed Bolen (pictured). "I can't think of anybody better suited to make that point." He said that with all of the innovation in the avionics field, AEA will easily be able to produce the digitally-created images to bring the campaign home. "Of course we can," said AEA president Paula Derks. "It's our job ... it's what we do."

Bolen said that while the "No Plane, No Gain" campaign featuring prominent businessmen such as Warren Buffett and Arnold Palmer had been effective, something was needed to bring the message to a broader audience. "Dangerfield appeals to everybody," he said. "There's not a person I can name who hasn't felt like they get no respect at some point in their lives. This could be our most effective advocacy campaign ever."

The Dangerfield estate released a statement strongly supporting using the image of the comedian to deliver the message. "We're very pleased that the NBAA approached us on this issue," a spokesman said. "We know the message resonates across all walks of life, and given what this very productive industry has been through, we saw it as the perfect fit."

NBAA plans to roll out the "No Respect" campaign at its annual meeting and convention in Orlando, FL, in October.

FMI: www.nbaa.org

Advertisement

More News

Aero-News: Quote Of The Day (04.20.14)

"The discovery of Kepler-186f is a significant step toward finding worlds like our planet Earth. Future NASA missions, like the Transiting Exoplanet Survey Satellite and the James >[...]

Skydive Jersey Announces Shuttle Service For 2014 Season

Removes 'Getting To The Airport' As An Excuse To Not Go Skydiving So imagine it's a beautiful day to go jump out of an airplane in the greater New York City area, but you just don'>[...]

ANN's Daily Aero-Term (04.20.14): Ground Stop

Ground Stop Ground Stops are implemented for a number of reasons. The most common reasons are: 1) To control air traffic volume to airports when the projected traffic demand is exp>[...]

ANN's Daily Aero-Linx (04.20.14)

Aero Linx: The Australian Parachute Federation The Australian Parachute Federation exists to administer and represent Australian Sport Parachuting. This is achieved by promoting an>[...]

ANN FAQ: Getting The Most Out Of ANN's Newsletters

ANN goes through a lot of trouble to make the graphics flashy and cool and an integral part of the story. But let's face it, they're bandwidth-intensive. So here are a couple of th>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2014 Web Development & Design by Pauli Systems, LC