How's This For A Sales Incentive? Buy A Hawker, Get A Lotus | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Recent Daily Episodes

Episode Date

Airborne Unlimited-
Monday

Airborne-Unmanned w/AUVSI-
Tuesday

Airborne Unlimited-
Wednesday

AMA Drone Report-
Thursday

Airborne Unlimited-
Friday

Airborne On ANN

Airborne 05.21.18

Airborne-UnManned 05.22.18

Airborne 05.23.18

AMA Drone Report 05.24.18

Airborne 05.18.18

Airborne-YouTube

Airborne 05.21.18

Airborne-UnManned 05.22.18

Airborne 05.23.18

AMA Drone Report 05.24.18

Airborne 05.18.18

Wed, Jun 01, 2011

How's This For A Sales Incentive? Buy A Hawker, Get A Lotus

Companies Collaborating On Engineering Initiatives

The partnership makes sense, in a way. Hawker Beechcraft Corporation has formed an alliance with Group Lotus, which will see the two manufacturers working together on a number of unique initiatives. This strategic collaboration brings together two of Britain’s best-known performance brands, representing a combination of 140 years of innovation, performance and craftsmanship.


H4000 With Lotus Grand Prix Race Car

“Lotus is a perfect partner for Hawker Beechcraft as we both share a long-standing tradition of providing products with ground-breaking design, technical innovation and exceptional quality and performance,” said Shawn Vick, HBC executive vice president. “This strategic alliance represents an exciting and progressive step forward in both the aviation and motoring markets, allowing our engineers to share knowledge and expertise that will benefit both parties.”
 
And, for a limited time, customers in the Europe, Middle East and Africa region who purchase an HBC aircraft before June 30 will receive a Lotus sports car. Hawker customers will receive a Lotus Evora while Beechcraft King Air customers will receive a Lotus Elise. “This sales promotion gives us the opportunity to create some excitement around our new alliance with Lotus,” Vick said. “We look forward to having customers experience the revolutionary craftsmanship through the ownership of both products.”
 
Like HBC, Lotus was the first in its respective field to embrace composite design and it continues to set the standard in motoring technology. Both brands are also industry leaders in the development of composites, weight reduction and aerodynamics. Technology development meetings between HBC and Lotus engineers will provide an opportunity for sharing expert knowledge and working together on unique technological initiatives.
 
HBC will be accompanying the Lotus Renault GP at a number of F1 Grand Prix events over the coming season, including appearances at races in Turkey, Monaco, Germany and Britain, to showcase its range of aircraft to key growth markets in private aviation. Hawker aircraft will be featured at local airports throughout the race weekends, while prospects and clients will be treated to exclusive events within the Lotus Renault paddock.

FMI: www.hawkerbeechcraft.com

Advertisement

More News

Airborne 05.21.18: Bally Bomber At OSH18!, Belite Chipper, CH-53 Deliveries

Also: NATS-Aireon, H135 For US Navy, EmPower STC, Spidertracks-Olympic Aero Services Oshkosh 2018 is ramping up to be an outstanding addition to an aviator’s MUST-SEE list...>[...]

Airborne-Unmanned 05.22.18: Aurora ACUS, Horsefly Delivers, K2 LEO UAS

Also: Aero-TV: Textron's X5-55, InfraDrone App, NASA's Mars Helicopter, Gremlins on Track This month, Aurora’s Autonomous Aerial Cargo Utility System (AACUS) successfully del>[...]

AMA Drone Report 05.17.18: AMA Expo West Upgrades, UAS IPP, Amazon Snubbed

Also: Drones v Flaming Kites, Sherrif Drones, ALPA Is Watching..., Wichita Aviation Pathway After a number of years in Ontario, California; the highly anticipated 2018 rendition of>[...]

ANNouncement: Now Accepting Applications For Oshkosh 2018 Stringers!!!

An Amazing Experience Awaits The Chosen Few... E-I-C Note: There's very little we can say yet, but there is a reason why this may be THE year to throw in with ANN to cover the extr>[...]

It's On--Again! EAA/ANN Announce 2018 AirVenture Innovation Preview!

Stunningly Successful Innovation Program Draws Hundreds of Thousands of Eyeballs to ‘All Things AirVenture’ E-I-C Note: We're tremendously excited to work with EAA agai>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2018 Web Development & Design by Pauli Systems, LC