Thu, Feb 26, 2004
A $125 Million Price Tag For The 7E7
Boeing plans to sell the new baseline 7E7 at similar pricing to
the list price of the 767-300ER, or about $125 million per copy,
VP-Marketing Randy Baseler announced at Asian Aerospace 2004. That
figure is viewed as being below expectations for an airplane that
will not enter service before 2008.
Key to the pricing, according to Thomas Waggener, 7E7 marketing
director, is the significant cost savings in the manufacturing
process. Boeing executives have been touting massive savings in
production costs for new commercial programs from experience gained
on military programs such as the Joint Strike Fighter.
Boeing still sees two primary versions of the Dreamliner --the
standard version seating around 200 in a three-class configuration
with a range of 7,800 nm (14,445 km), and the SR with the same
fuselage dimensions but seating up to 300 in two classes with a
range of 3,500 nm (6,480 km). Ultimately, the company anticipates
stretching the standard version to carry 20 percent more
passengers. A third 7E7 family member, the shorter-range 7E7 will
accommodate nearly 300 passengers in a two-class configuration and
be optimized for routes of 3,500 nautical miles (6,500 km).
In addition to bringing big-jet ranges to mid-size airplanes,
Boeing claims the 7E7 will provide airlines with unmatched fuel
efficiency, resulting in exceptional environmental performance. The
company says the airplane will use 20 percent less fuel for
comparable missions than any other wide body airplane. It will also
travel at speeds similar to today’s fastest wide bodies, Mach
0.85. Customers will enjoy forty- to sixty-percent more cargo
revenue capacity. Passengers will also see improvements with the
new airplane, from an interior environment with higher humidity to
increased comfort and convenience.
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