Wed, Nov 10, 2010
I've known Piaggio Aero's John Bingham for a quite a few
years... going back to a time when he was marketing Cirrus SR20s
and SR22s nationally and internationally with great success... long
before taking on the mantle of leadership for Piaggio America -- a
branch of Piaggio Aero Industries.
It had to be a tough realization... to be handed the reins to an
organization repping one of the sexiest and most efficient business
aircraft in the aviation world... while the world's economic
health took a dive of unprecedented proportions. But... that
Bingham guy doesn't know how to quit... and so Piaggio America
survives despite conditions that have already totaled other
companies.
Piaggio America has established an operational office at the
West Palm Beach International Airport in Florida, where it handles
the promotion, sale and service-after-the-sale of all P180 Avanti
aircraft operating in North America. The company has also organized
an extensive, efficient service and maintenance network for its
customers.
Bingham credits his group's survival squarely on the fact that
the aircraft is a compelling airframe in any economic situation...
and while the world financial system is under stress, its hot
little planes with great performance and economics that are likely
to survive the worst of times -- even though overall sales,
necessarily, take a hit.
Still, it takes creative thinking and innovative market to keep
a good airplane flying and Bingham filled ANN and Aero-TV in on
some of the measures he's taken to make sure that the P.180 not
only keeps flying... but keeps selling in one of the worst markets
this industry has seen in decades.
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