Tue, Feb 17, 2009
Renews 1993 Call To Spread The Word About GA, BizAv
Benefits
Looking to reinforce the value of
business aviation to American workers, policymakers, companies and
communities across the US, the National Business Aviation
Association (NBAA) and General Aviation Manufacturers Association
(GAMA) unveiled a comprehensive new joint advocacy campaign Tuesday
with a familiar name: "No Plane No Gain."
The program, launched Tuesday at GAMA's Annual Industry Review
and Market Outlook Briefing, gets its name from a public advocacy
campaign launched in 1993 by the same two associations. The new
initiative will take full advantage of the changing ways people
receive and process information today while building on proven
advocacy techniques.
"The contributions of business aviation to our nation's
employment, commerce, competitiveness and health are profound but
not always well understood," said GAMA president and CEO Pete Bunce
(shown at center). "We are launching this new multi-media
educational campaign to get the word out that business aviation is
working for America. It is responsible for well over 1 million
manufacturing and service jobs, and is one of the few industries
that contributes positively to our nation's balance of trade. It is
also serving as a lifeline for communities all across the country
that are seeing scheduled airline service being reduced or
eliminated."
The campaign, which is backed by dedicated financial resources
from NBAA and GAMA, will utilize a multi-faceted approach. That
will include a dedicated "No Plane No Gain" web site; commissioning
studies illustrating the value of business aviation; and paid
advertising through various media channels.
The campaign will also include webinars to educate audiences
about the need for business aviation and give practical tools for
justifying the use of a business airplane... a particularly
prescient move,
given the amount of negative press being
generated by corporate use of private jets in the current economic
climate.
"At a time when we are facing almost unprecedented economic
challenges, US businesses need tools that will help them enhance
productivity, maximize flexibility, and maintain strong
communications," said NBAA President Ed Bolen (above). "No Plane No
Gain" will underscore why business aviation is critical to tens of
thousands of cost-conscious companies fighting to succeed in a
difficult market. It will also remind people of the relief efforts
and humanitarian assistance that is only possible through this mode
of transportation."
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