Sun, Jul 12, 2020
Avoid The Need For A Comeback... Get Your Marketing Right, Right Now!
Some time ago, the Aero-News Network, responding to numerous requests, established a marketing and communications sister company by the name of AEROPRENEUER... and it's been doing amazing work under these difficult circumstances -- and getting results!
We're getting rave reviews from our clients, and working hard to earn the trust of a number of new marketing partners along the way.
ANN's Amber Cedroni has come up with a few tips to help aero-businesses stay alive in these tough times, and will reach out each week to offer you all a few more from here on out...
With millions of people forced to shelter in place, the digital market has a new “captive audience” to entertain. While many people may not be making big purchases, there is still an opportunity to take advantage of this time and ensure that your brand survives this pandemic. The brands that stay resilient through this trying time, will be those who come out on top once life (tries) to resume as normal.
Here are the trends your brand should be taking advantage of NOW to keep things afloat…
Why You Have To Actually Use Your Social Media Accounts
Does your brand actually use your social media accounts? Or are you logging in only to schedule and publish posts and then logging out? This is the case with many companies and the main reason why you may have trouble gaining new followers and engagement.
All of the social media platforms use “algorithms” to determine who and how many people see your content. Almost all of the algorithms favor those who are generally active on their accounts and contributing to their social communities. Meaning those who post but never comment on other’s posts and/or rarely like and share content posted by others, get buried by those who are more active.
To combat this, we recommend having you (or someone on your team) spend 30 minutes each day, on each social platform, engaging with other accounts. We generally ask our team members to do this each morning when checking in to each account, making sure that all comments and messages have been responded to, and then commenting/liking/sharing content from similar accounts in our industry.
We understand this can be time-consuming for small businesses, so let the team at AeroPReneuer provide some help! Get in touch with one of our social media experts today! Email us at mktg@aero-news.net for a free consultation.
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