Mon, Aug 01, 2011
Designed To Forster Awareness Of The Importance Of Lunar
Google Lunar X PRIZE contender Moon Express has launched a
public education and outreach campaign called "The Moon is Me",
designed to foster public awareness and support of lunar
exploration as vital to life on Earth and a positive future for
humanity. The "Moon is Me" campaign, launched Monday, will
use inspirational branding and social networking techniques to
connect the common person to the Moon and why it is relevant to
them and Earth's future.
Choosing the occasion of the 42nd anniversary of Apollo 11 to
herald a new era of space exploration, Moon Express founders
predict a change in public perception about the Moon over the
coming decade. "Every person has a vested interest in the
exploration of the Moon for improving life on Earth," said Moon
Express Co-Founder and Chairman Naveen Jain. "I grew up in the
Apollo era, when I felt the Moon was 'them'. I want kids today to
feel, 'The Moon is Me!'"
Moon Express Co-Founder and CEO Dr. Robert (Bob) Richards sees
"The Moon is Me" campaign as instigating a new social consciousness
of the Moon as Earth's partner in a two-world system. "The Moon
likely evolved from the Earth and has certainly played an intimate
role in the evolution of our planet and we humans as a species," he
said. "We need to connect the Moon and Earth in people's minds. We
want the new ME generation to have a social consciousness that
embraces the Moon as an extension of themselves."
Dr. Barney Pell, Moon Express Co-Founder, vice-chairman and
Chief Technology Officer, is another highly successful internet
entrepreneur who believes strongly in the need to appeal to people
on an emotional level. "We want people to realize the very
deep connection we all have with the Moon," he explained.
"It's the most obvious frontier yet to be conquered in a way that
can bring lasting benefits to everyone on Earth. We can all be a
part of that."
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